The ultimate holy grail of Marketing Analytics is measuring true incrementality. Yet, most confuse Marketing attribution with incrementality. Big Mistake.
Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Newsletter: https://t.co/CIBMGgl8mU
Former Google Adwords Evangelist; Founder of Optmyzr: AdWords Scripts, Reports, and Automations
Strategic & International SEO senior consultant, trilingual 🇮🇹🇪🇸 🇬🇧 https://t.co/qtgsWD4MPV
Husband & dad | Customer-focused Content Marketing & Community | @Content_Meetup co-organizer | @Autodesk @VMware @Oracle @ZiffDavis | @CanopyTrees #NorCal #mtb
My views do represent the views of my employer. Hippie Orthodox Rabbi father of 5. Co-Author: Analytics Banquet.
Head of Digital Marketing & Social Media at Basic Fun!
Search & Performance Marketing