Product SEO SparkToro

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our next few features will focus on expanding V2’s coverage to the UK and Canada, and providing data about the ad platforms that

Data Industry SEO

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.

Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks different today thanks to changes from both Google itself and its search consumers. In past reports, I’ve only been able to look at searches for

Data Product SEO SparkToro

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features. What is it? SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows,

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether? We believe the most valuable professional experiences in our lives happened when remarkable