Data Marketing Startups Tactics

Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um… Strategy. Targeting. And, uh… give ’em fun names like Workin’ Wendy and Stay-at-Home Steve, or something.”You: “Oh god, not again…” A few years back, I worked on a 6-month project to

Data Marketing Product SparkToro

NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience

I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you’ll see the new “Press” tab on the left sidebar, displaying media sources followed + engaged-with by the searched-for audience. Sometimes, these publications will have overlap with