{"id":3777,"date":"2018-07-16T20:43:46","date_gmt":"2018-07-17T03:43:46","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?page_id=3777"},"modified":"2022-10-21T05:18:02","modified_gmt":"2022-10-21T12:18:02","slug":"10x-content-by-rand-fishkin","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/blog\/resources\/10x-content-by-rand-fishkin\/","title":{"rendered":"121 Examples of 10X Content (by Rand Fishkin)"},"content":{"rendered":"\n<p><strong>Last updated:<\/strong> October 20, 2020<\/p>\n\n\n<h3><b>What is \u201c10X\u201d Content?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I first used the term in the Whiteboard Friday video, <\/span><a href=\"https:\/\/moz.com\/blog\/why-good-unique-content-needs-to-die-whiteboard-friday\"><span style=\"font-weight: 400;\">Why Good Unique Content Needs to Die<\/span><\/a><span style=\"font-weight: 400;\">. It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic. You can learn more about <\/span><a href=\"https:\/\/moz.com\/blog\/how-to-create-10x-content-whiteboard-friday\"><span style=\"font-weight: 400;\">How to Create 10X Content here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, it\u2019s been used in forums and on social media as a barometer of content that marketers have found to be uniquely remarkable and stand out in their field for the quality and experience it provides. In 2017, I gave the <a href=\"https:\/\/www.slideshare.net\/randfish\/the-paradox-of-great-content\">following presentation<\/a> on 10X Content (on behalf of my previous company, Moz):<\/span><\/p>\n<p align=\"center\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/FgqdlFFQox99EQ\" width=\"650\" height=\"410\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" align=\"middle\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Paradox of Great Content\" href=\"\/\/www.slideshare.net\/randfish\/the-paradox-of-great-content\" target=\"_blank\" rel=\"noopener noreferrer\">The Paradox of Great Content<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/randfish\" target=\"_blank\" rel=\"noopener noreferrer\">Rand Fishkin<\/a><\/strong><\/div>\n<h3><b>Criteria for 10X Content:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and remarkable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is considerably different in scope and detail from other works on similar topics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loads quickly and is usable on any device or browser<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creates an emotional response of awe, surprise, joy, anticipation, and\/or admiration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has achieved an impressive quantity of amplification (through shares on social networks and\/or links)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not all of these are required, but a minimum of 3-4 should be present in each of the pieces that fall under this label.<\/span><\/p>\n<h3><b>Examples of 10X Content (2016-2020):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">(last update 10\/20\/2020)<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/blog.froont.com\/9-basic-principles-of-responsive-web-design\/\"><span style=\"font-weight: 400;\">Principles of Responsive Web Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/maptia.com\/davidheath\/stories\/burma-an-enchanted-spirit\"><span style=\"font-weight: 400;\">Burma: An Enchanted Spirit (story on Maptia)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.voilanorbert.com\/\"><span style=\"font-weight: 400;\">Voila Norbert: a Tool to Find Anyone&#8217;s Corporate Email Address<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2015\/05\/28\/upshot\/you-draw-it-how-family-income-affects-childrens-college-chances.html?_r=0\"><span style=\"font-weight: 400;\">Interactive Tool by NYT: How Family Income Affects Childrens&#8217; College Chances<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.groovehq.com\/blog\/rand-fishkin-moz-interview\"><span style=\"font-weight: 400;\">How Moz Built a $35MM\/year Business Without Any Salespeople<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fourhourworkweek.com\/2014\/02\/04\/how-to-get-published\/\"><span style=\"font-weight: 400;\">Tim Ferris&#8217; Guide to Getting Published (and publishing a bestseller)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/frinkiac.com\/\"><span style=\"font-weight: 400;\">A Search Engine for Clips + Screenshots from The Simpsons TV Show<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@erikdkennedy\/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda#.5v334haly\"><span style=\"font-weight: 400;\">Rules for Creating a Gorgeous Web UI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.everywhereist.com\/i-went-paleo-and-now-i-hate-everything\/\"><span style=\"font-weight: 400;\">I Went Paleo And Now I Hate Everything (from The Everywhereist)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/nomadlist.com\/\"><span style=\"font-weight: 400;\">NomadList: Tool to Find the Best Places to Live &amp; Work (Affordably) Around the World<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ourworldindata.org\/war-and-peace\/\"><span style=\"font-weight: 400;\">The Statistical History of War and Peace (from Our World in Data)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/getyourshittogether.org\/\"><span style=\"font-weight: 400;\">Planning Tool for Living Wills, Wills, and Life Insurance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@monteiro\/the-chokehold-of-calendars-f70bb9221b36\"><span style=\"font-weight: 400;\">The Chokehold of Calendars<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/covid-data?category=total&amp;topic=deal-pipelines&amp;subTopic=deals-created&amp;drilldown=null\">How Covid-19 is Impacting Sales &amp; Marketing<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.psmag.com\/health-and-behavior\/truth-wont-admit-drinking-healthy-87891\"><span style=\"font-weight: 400;\">Drinking (in moderation) is Healthy: The Truth We Won&#8217;t Admit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/bellroy.com\/wallets\/hide-and-seek-wallet\"><span style=\"font-weight: 400;\">Bellroy&#8217;s Hide and Seek Wallet Product Page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.washingtonpost.com\/news\/energy-environment\/wp\/2015\/03\/10\/the-science-of-protecting-peoples-feelings-why-we-pretend-all-opinions-are-equal\/\"><span style=\"font-weight: 400;\">Why We Pretend All Opinions Are Equal (Washington Post)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.useronboard.com\/features-vs-benefits\/\"><span style=\"font-weight: 400;\">Features vs. Benefits (from UserOnboard)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.android.com\/phones\/whichphone\/#\/\"><span style=\"font-weight: 400;\">Comparison of Android Phones from Google<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.isidewith.com\/\"><span style=\"font-weight: 400;\">US Presidential Election Quiz (2020)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-pace-of-social-change\/\"><span style=\"font-weight: 400;\">Tracking the Pace of Social Change (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-whats-warming-the-world\/\"><span style=\"font-weight: 400;\">What&#8217;s Really Warming the World (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-paul-ford-what-is-code\/\"><span style=\"font-weight: 400;\">Paul Ford&#8217;s &#8220;What is Code?&#8221;<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/what-if.xkcd.com\/1\/\"><span style=\"font-weight: 400;\">What If Questions Answered: Relativistic Baseball<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.zillow.com\/digs\/\"><span style=\"font-weight: 400;\">Zillow&#8217;s Interior Design, Decorating, and Room Explorer Tool: Digs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/vimeo.com\/68855377\"><span style=\"font-weight: 400;\">This is Water: David Foster Wallace&#8217;s Commencement Speech Video<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.gnoosic.com\/\"><span style=\"font-weight: 400;\">Gnoosic: Discover New Music Based on the Music You Love<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ifixit.com\/Guide\"><span style=\"font-weight: 400;\">IFixIt&#8217;s Repair Guides<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/poly-graph.co\/vocabulary.html\"><span style=\"font-weight: 400;\">The Largest Vocabulary in Hip Hop Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/waitbutwhy.com\/2014\/05\/fermi-paradox.html\"><span style=\"font-weight: 400;\">Wait But Why&#8217;s Guide to The Fermi Paradox<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/waitbutwhy.com\/2015\/01\/artificial-intelligence-revolution-1.html\"><span style=\"font-weight: 400;\">The Artificial Intelligence Revolution from Wait But Why<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.kpcb.com\/internet-trends\"><span style=\"font-weight: 400;\">Kleiner Perkin&#8217;s Internet Trends Report 2018 (by Mary Meeker)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.theatlantic.com\/national\/archive\/2014\/05\/slightly-more-than-100-fantastic-pieces-of-journalism\/284564\/\"><span style=\"font-weight: 400;\">A Large List of Great Content Examples from The Atlantic&#8217;s Editors<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.howacarworks.com\/\"><span style=\"font-weight: 400;\">How a Car Works<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.concerthotels.com\/the-sound-board\/\"><span style=\"font-weight: 400;\">The Sound Board by Concert Hotels<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.eater.com\/a\/one-night-kachka\"><span style=\"font-weight: 400;\">One Night at Kachka Restaurant (by Eater)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/idlewords.com\/talks\/web_design_first_100_years.htm\"><span style=\"font-weight: 400;\">The First 100 Years of Web Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/lightyear.fm\/\"><span style=\"font-weight: 400;\">A Journey Through Space and the Music (and Radio Signals) You Can Hear Leaving Our Solar System<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.momondo.com\/trip-finder\/\"><span style=\"font-weight: 400;\">Momondo&#8217;s Trip Finder Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/flights\/\"><span style=\"font-weight: 400;\">Which Flight Will Get You There Fastest (a 538 Project)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/wwwnui.akamai.com\/gnet\/globe\/index.html\"><span style=\"font-weight: 400;\">Global Internet Traffic Visualized (by Akamai)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/projects\/2012\/snow-fall\/#\/?part=tunnel-creek\"><span style=\"font-weight: 400;\">The Avalanche at Tunnel Creek (an NYT Visual Journalism Project)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/tabcloseddidntread.com\/\"><span style=\"font-weight: 400;\">Tab Closed; Didn&#8217;t Read (shaming sites that use content-obscuring overlays and pop-overs)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/ourworldindata.org\/data\/growth-and-distribution-of-prosperity\/world-poverty\/\"><span style=\"font-weight: 400;\">Global Extreme Poverty (by Our World in Data)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.r2d3.us\/visual-intro-to-machine-learning-part-1\/\"><span style=\"font-weight: 400;\">A Visual Introduction to Machine Learning<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2013\/12\/20\/sunday-review\/dialect-quiz-map.html\"><span style=\"font-weight: 400;\">Regional Guide &amp; Quiz for Dialects in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/skynetandebert.com\/2015\/04\/22\/music-was-better-back-then-when-do-we-stop-keeping-up-with-popular-music\/\"><span style=\"font-weight: 400;\">When Do We Stop Keeping Up with Popular Music?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/espn.go.com\/espn\/feature\/story\/_\/id\/13713188\/after-15-years-saw-vince-carter-leap-frederic-weis-sydney-believe-witnessed\"><span style=\"font-weight: 400;\">In a Single Bound: Vince Carter&#8217;s Physics-Defying Leap at the 2000 Sydney Olympic Games<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/builtvisible.com\/baidu-seo-guide\/\"><span style=\"font-weight: 400;\">BuiltVisible&#8217;s Guide to SEO on Baidu, China&#8217;s Leading Search Engine<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fivethirtyeight.com\/features\/fandango-movies-ratings\/\"><span style=\"font-weight: 400;\">Be Suspicious of Online Movie Reviews, Especially Fandango&#8217;s<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2015\/10\/27\/world\/greenland-is-melting-away.html\"><span style=\"font-weight: 400;\">Greenland is Melting Away: An Interactive NYT Project<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/resumup.com\/choose_your_template\"><span style=\"font-weight: 400;\">Visual Resume Templates from ResumUp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.economist.com\/blogs\/graphicdetail\/2015\/10\/value-university\"><span style=\"font-weight: 400;\">College Rankings from The Economist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2014\/upshot\/buy-rent-calculator.html\"><span style=\"font-weight: 400;\">NYTimes&#8217; Buy vs. Rent Calculator<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/complete-history-of-the-nfl\/\"><span style=\"font-weight: 400;\">The Complete (Statistical) History of the NFL<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/flowingdata.com\/2015\/11\/30\/most-common-use-of-time-by-age-and-sex\/\"><span style=\"font-weight: 400;\">The Most Common Uses of Time (By Age and Sex)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/open.buffer.com\/transparent-salaries\/\"><span style=\"font-weight: 400;\">Transparent Salaries from Buffer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2016-swing-the-election\/\"><span style=\"font-weight: 400;\">What Would It Take to Swing the US Election (from 538)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/maptia.com\/anuarpatjane\/stories\/in-search-of-whales\"><span style=\"font-weight: 400;\">In Search of Whales (by Maptia)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.siegemedia.com\/best-infographics\"><span style=\"font-weight: 400;\">An Interactive List of the 100 Best Infographics (by Siege Media)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/blog.crisp.se\/2016\/01\/25\/henrikkniberg\/making-sense-of-mvp\"><span style=\"font-weight: 400;\">Making Sense of the MVP (Minimum Viable Product)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2015-nfl-predictions\/\"><span style=\"font-weight: 400;\">538&#8217;s NFL Predictions Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2016-who-marries-whom\/\"><span style=\"font-weight: 400;\">Chart Showing Who Marries CEOs, Doctors, Chefs, and Janitors (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sweden.se\/p1\/\"><span style=\"font-weight: 400;\">The Official Website of Sweden<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.cnn.com\/interactive\/2015\/03\/opinion\/ctl-child-poverty\/#0\"><span style=\"font-weight: 400;\">The Poor Kids of Silicon Valley<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.vox.com\/a\/lead-exposure-risk-map\"><span style=\"font-weight: 400;\">Lead Poisoning Risk in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.icelandair.us\/northern-lights\"><span style=\"font-weight: 400;\">Aurora Borealis: The Northern Lights Guide from Iceland Air<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/polygraph.cool\/films\/\"><span style=\"font-weight: 400;\">Film Dialogue Analyzed: A Breakdown by Gender and Age<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.theguardian.com\/technology\/2016\/apr\/12\/the-dark-side-of-guardian-comments\"><span style=\"font-weight: 400;\">The Dark Side of The Guardian&#8217;s Comments<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/gs.statcounter.com\/\"><span style=\"font-weight: 400;\">Statcounter&#8217;s Global Statistics on Browser Share, Search Engine Referrals, and More<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2016\/04\/16\/upshot\/stephen-curry-golden-state-warriors-3-pointers.html\"><span style=\"font-weight: 400;\">The NBA&#8217;s Steph Curry: 3-Pointers Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.vox.com\/2016\/4\/28\/11518804\/weight-loss-exercise-myth-burn-calories\"><span style=\"font-weight: 400;\">Why You Shouldn&#8217;t Exercise to Lose Weight (from Vox)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2016-election-forecast\/\"><span style=\"font-weight: 400;\">538&#8217;s Famous (Infamous?) 2016 US Election Forecast<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/github.com\/zonination\/investing\/blob\/master\/README.md#other-visualizations\"><span style=\"font-weight: 400;\">Real Returns for the US Stock Market Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.sentencingproject.org\/the-facts\/#map\"><span style=\"font-weight: 400;\">State by State Data on Incarceration in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fivethirtyeight.com\/features\/gun-deaths\/\"><span style=\"font-weight: 400;\">Visualizing Gun Deaths in America<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.theguardian.com\/sustainable-business\/ng-interactive\/2014\/nov\/10\/palm-oil-rainforest-cupboard-interactive\"><span style=\"font-weight: 400;\">Interactive Story: How Palm Oil Gets from the Rainforest to Consumers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.windyty.com\"><span style=\"font-weight: 400;\">Worldwide Wind Pattern Visualization Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.rferl.org\/a\/faberge-eggs-still-captivate-100-years-on\/28246742.html\"><span style=\"font-weight: 400;\">A Comprehensive Look at Faberge Eggs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.collectorsweekly.com\/articles\/the-death-of-flair\/\"><span style=\"font-weight: 400;\">Collectors&#8217; Weekly&#8217;s Guide to the Death of Flair in the Antiquing World<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/labs.500px.com\/\"><span style=\"font-weight: 400;\">Creative Photo Discovery Tool Using Color &amp; Style (from 500px)\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.thebasetrip.com\/\"><span style=\"font-weight: 400;\">Plug &amp; Play Travel\/Trip Data via API<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/whoishiring.io\"><span style=\"font-weight: 400;\">Tech &amp; Startup Hiring Around the World (a Tool for Job Seekers)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/swingleft.org\/\"><span style=\"font-weight: 400;\">A Tool that Mobilizes Left-Leaning Voters in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.alltimelines.com\/\"><span style=\"font-weight: 400;\">Visualization of Pop Culture&#8217;s Most Popular Franchises&#8217; Timelines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/clickclickclick.click\/\"><span style=\"font-weight: 400;\">CLICK. CLICK. 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I first used the term in the Whiteboard Friday video, Why Good Unique Content Needs to Die. It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":119,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"footnotes":""},"class_list":["post-3777","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>121 Examples of 10X Content (by Rand Fishkin) - SparkToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/resources\/10x-content-by-rand-fishkin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"121 Examples of 10X Content (by Rand Fishkin) - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Last updated: October 20, 2020 What is \u201c10X\u201d Content? 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