{"id":3777,"date":"2018-07-16T20:43:46","date_gmt":"2018-07-17T03:43:46","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?page_id=3777"},"modified":"2022-10-21T05:18:02","modified_gmt":"2022-10-21T12:18:02","slug":"10x-content-by-rand-fishkin","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/blog\/resources\/10x-content-by-rand-fishkin\/","title":{"rendered":"121 Examples of 10X Content (by Rand Fishkin)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Last updated:<\/strong> October 20, 2020<\/p>\n\n\n<h3><b>What is \u201c10X\u201d Content?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I first used the term in the Whiteboard Friday video, <\/span><a href=\"https:\/\/moz.com\/blog\/why-good-unique-content-needs-to-die-whiteboard-friday\"><span style=\"font-weight: 400;\">Why Good Unique Content Needs to Die<\/span><\/a><span style=\"font-weight: 400;\">. It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic. You can learn more about <\/span><a href=\"https:\/\/moz.com\/blog\/how-to-create-10x-content-whiteboard-friday\"><span style=\"font-weight: 400;\">How to Create 10X Content here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, it\u2019s been used in forums and on social media as a barometer of content that marketers have found to be uniquely remarkable and stand out in their field for the quality and experience it provides. In 2017, I gave the <a href=\"https:\/\/www.slideshare.net\/randfish\/the-paradox-of-great-content\">following presentation<\/a> on 10X Content (on behalf of my previous company, Moz):<\/span><\/p>\n<p align=\"center\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/FgqdlFFQox99EQ\" width=\"650\" height=\"410\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" align=\"middle\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Paradox of Great Content\" href=\"\/\/www.slideshare.net\/randfish\/the-paradox-of-great-content\" target=\"_blank\" rel=\"noopener noreferrer\">The Paradox of Great Content<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/randfish\" target=\"_blank\" rel=\"noopener noreferrer\">Rand Fishkin<\/a><\/strong><\/div>\n<h3><b>Criteria for 10X Content:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and remarkable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is considerably different in scope and detail from other works on similar topics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loads quickly and is usable on any device or browser<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creates an emotional response of awe, surprise, joy, anticipation, and\/or admiration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has achieved an impressive quantity of amplification (through shares on social networks and\/or links)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not all of these are required, but a minimum of 3-4 should be present in each of the pieces that fall under this label.<\/span><\/p>\n<h3><b>Examples of 10X Content (2016-2020):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">(last update 10\/20\/2020)<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/blog.froont.com\/9-basic-principles-of-responsive-web-design\/\"><span style=\"font-weight: 400;\">Principles of Responsive Web Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/maptia.com\/davidheath\/stories\/burma-an-enchanted-spirit\"><span style=\"font-weight: 400;\">Burma: An Enchanted Spirit (story on Maptia)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.voilanorbert.com\/\"><span style=\"font-weight: 400;\">Voila Norbert: a Tool to Find Anyone&#8217;s Corporate Email Address<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2015\/05\/28\/upshot\/you-draw-it-how-family-income-affects-childrens-college-chances.html?_r=0\"><span style=\"font-weight: 400;\">Interactive Tool by NYT: How Family Income Affects Childrens&#8217; College Chances<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.groovehq.com\/blog\/rand-fishkin-moz-interview\"><span style=\"font-weight: 400;\">How Moz Built a $35MM\/year Business Without Any Salespeople<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fourhourworkweek.com\/2014\/02\/04\/how-to-get-published\/\"><span style=\"font-weight: 400;\">Tim Ferris&#8217; Guide to Getting Published (and publishing a bestseller)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/frinkiac.com\/\"><span style=\"font-weight: 400;\">A Search Engine for Clips + Screenshots from The Simpsons TV Show<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@erikdkennedy\/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda#.5v334haly\"><span style=\"font-weight: 400;\">Rules for Creating a Gorgeous Web UI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.everywhereist.com\/i-went-paleo-and-now-i-hate-everything\/\"><span style=\"font-weight: 400;\">I Went Paleo And Now I Hate Everything (from The Everywhereist)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/nomadlist.com\/\"><span style=\"font-weight: 400;\">NomadList: Tool to Find the Best Places to Live &amp; Work (Affordably) Around the World<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ourworldindata.org\/war-and-peace\/\"><span style=\"font-weight: 400;\">The Statistical History of War and Peace (from Our World in Data)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/getyourshittogether.org\/\"><span style=\"font-weight: 400;\">Planning Tool for Living Wills, Wills, and Life Insurance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@monteiro\/the-chokehold-of-calendars-f70bb9221b36\"><span style=\"font-weight: 400;\">The Chokehold of Calendars<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/covid-data?category=total&amp;topic=deal-pipelines&amp;subTopic=deals-created&amp;drilldown=null\">How Covid-19 is Impacting Sales &amp; Marketing<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.psmag.com\/health-and-behavior\/truth-wont-admit-drinking-healthy-87891\"><span style=\"font-weight: 400;\">Drinking (in moderation) is Healthy: The Truth We Won&#8217;t Admit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/bellroy.com\/wallets\/hide-and-seek-wallet\"><span style=\"font-weight: 400;\">Bellroy&#8217;s Hide and Seek Wallet Product Page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.washingtonpost.com\/news\/energy-environment\/wp\/2015\/03\/10\/the-science-of-protecting-peoples-feelings-why-we-pretend-all-opinions-are-equal\/\"><span style=\"font-weight: 400;\">Why We Pretend All Opinions Are Equal (Washington Post)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.useronboard.com\/features-vs-benefits\/\"><span style=\"font-weight: 400;\">Features vs. Benefits (from UserOnboard)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.android.com\/phones\/whichphone\/#\/\"><span style=\"font-weight: 400;\">Comparison of Android Phones from Google<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.isidewith.com\/\"><span style=\"font-weight: 400;\">US Presidential Election Quiz (2020)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-pace-of-social-change\/\"><span style=\"font-weight: 400;\">Tracking the Pace of Social Change (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-whats-warming-the-world\/\"><span style=\"font-weight: 400;\">What&#8217;s Really Warming the World (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2015-paul-ford-what-is-code\/\"><span style=\"font-weight: 400;\">Paul Ford&#8217;s &#8220;What is Code?&#8221;<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/what-if.xkcd.com\/1\/\"><span style=\"font-weight: 400;\">What If Questions Answered: Relativistic Baseball<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.zillow.com\/digs\/\"><span style=\"font-weight: 400;\">Zillow&#8217;s Interior Design, Decorating, and Room Explorer Tool: Digs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/vimeo.com\/68855377\"><span style=\"font-weight: 400;\">This is Water: David Foster Wallace&#8217;s Commencement Speech Video<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.gnoosic.com\/\"><span style=\"font-weight: 400;\">Gnoosic: Discover New Music Based on the Music You Love<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ifixit.com\/Guide\"><span style=\"font-weight: 400;\">IFixIt&#8217;s Repair Guides<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/poly-graph.co\/vocabulary.html\"><span style=\"font-weight: 400;\">The Largest Vocabulary in Hip Hop Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/waitbutwhy.com\/2014\/05\/fermi-paradox.html\"><span style=\"font-weight: 400;\">Wait But Why&#8217;s Guide to The Fermi Paradox<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/waitbutwhy.com\/2015\/01\/artificial-intelligence-revolution-1.html\"><span style=\"font-weight: 400;\">The Artificial Intelligence Revolution from Wait But Why<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.kpcb.com\/internet-trends\"><span style=\"font-weight: 400;\">Kleiner Perkin&#8217;s Internet Trends Report 2018 (by Mary Meeker)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.theatlantic.com\/national\/archive\/2014\/05\/slightly-more-than-100-fantastic-pieces-of-journalism\/284564\/\"><span style=\"font-weight: 400;\">A Large List of Great Content Examples from The Atlantic&#8217;s Editors<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.howacarworks.com\/\"><span style=\"font-weight: 400;\">How a Car Works<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.concerthotels.com\/the-sound-board\/\"><span style=\"font-weight: 400;\">The Sound Board by Concert Hotels<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.eater.com\/a\/one-night-kachka\"><span style=\"font-weight: 400;\">One Night at Kachka Restaurant (by Eater)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/idlewords.com\/talks\/web_design_first_100_years.htm\"><span style=\"font-weight: 400;\">The First 100 Years of Web Design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/lightyear.fm\/\"><span style=\"font-weight: 400;\">A Journey Through Space and the Music (and Radio Signals) You Can Hear Leaving Our Solar System<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.momondo.com\/trip-finder\/\"><span style=\"font-weight: 400;\">Momondo&#8217;s Trip Finder Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/flights\/\"><span style=\"font-weight: 400;\">Which Flight Will Get You There Fastest (a 538 Project)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/wwwnui.akamai.com\/gnet\/globe\/index.html\"><span style=\"font-weight: 400;\">Global Internet Traffic Visualized (by Akamai)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/projects\/2012\/snow-fall\/#\/?part=tunnel-creek\"><span style=\"font-weight: 400;\">The Avalanche at Tunnel Creek (an NYT Visual Journalism Project)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/tabcloseddidntread.com\/\"><span style=\"font-weight: 400;\">Tab Closed; Didn&#8217;t Read (shaming sites that use content-obscuring overlays and pop-overs)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/ourworldindata.org\/data\/growth-and-distribution-of-prosperity\/world-poverty\/\"><span style=\"font-weight: 400;\">Global Extreme Poverty (by Our World in Data)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.r2d3.us\/visual-intro-to-machine-learning-part-1\/\"><span style=\"font-weight: 400;\">A Visual Introduction to Machine Learning<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2013\/12\/20\/sunday-review\/dialect-quiz-map.html\"><span style=\"font-weight: 400;\">Regional Guide &amp; Quiz for Dialects in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/skynetandebert.com\/2015\/04\/22\/music-was-better-back-then-when-do-we-stop-keeping-up-with-popular-music\/\"><span style=\"font-weight: 400;\">When Do We Stop Keeping Up with Popular Music?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/espn.go.com\/espn\/feature\/story\/_\/id\/13713188\/after-15-years-saw-vince-carter-leap-frederic-weis-sydney-believe-witnessed\"><span style=\"font-weight: 400;\">In a Single Bound: Vince Carter&#8217;s Physics-Defying Leap at the 2000 Sydney Olympic Games<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/builtvisible.com\/baidu-seo-guide\/\"><span style=\"font-weight: 400;\">BuiltVisible&#8217;s Guide to SEO on Baidu, China&#8217;s Leading Search Engine<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fivethirtyeight.com\/features\/fandango-movies-ratings\/\"><span style=\"font-weight: 400;\">Be Suspicious of Online Movie Reviews, Especially Fandango&#8217;s<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2015\/10\/27\/world\/greenland-is-melting-away.html\"><span style=\"font-weight: 400;\">Greenland is Melting Away: An Interactive NYT Project<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/resumup.com\/choose_your_template\"><span style=\"font-weight: 400;\">Visual Resume Templates from ResumUp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.economist.com\/blogs\/graphicdetail\/2015\/10\/value-university\"><span style=\"font-weight: 400;\">College Rankings from The Economist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2014\/upshot\/buy-rent-calculator.html\"><span style=\"font-weight: 400;\">NYTimes&#8217; Buy vs. Rent Calculator<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/complete-history-of-the-nfl\/\"><span style=\"font-weight: 400;\">The Complete (Statistical) History of the NFL<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/flowingdata.com\/2015\/11\/30\/most-common-use-of-time-by-age-and-sex\/\"><span style=\"font-weight: 400;\">The Most Common Uses of Time (By Age and Sex)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/open.buffer.com\/transparent-salaries\/\"><span style=\"font-weight: 400;\">Transparent Salaries from Buffer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2016-swing-the-election\/\"><span style=\"font-weight: 400;\">What Would It Take to Swing the US Election (from 538)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/maptia.com\/anuarpatjane\/stories\/in-search-of-whales\"><span style=\"font-weight: 400;\">In Search of Whales (by Maptia)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.siegemedia.com\/best-infographics\"><span style=\"font-weight: 400;\">An Interactive List of the 100 Best Infographics (by Siege Media)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/blog.crisp.se\/2016\/01\/25\/henrikkniberg\/making-sense-of-mvp\"><span style=\"font-weight: 400;\">Making Sense of the MVP (Minimum Viable Product)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2015-nfl-predictions\/\"><span style=\"font-weight: 400;\">538&#8217;s NFL Predictions Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.bloomberg.com\/graphics\/2016-who-marries-whom\/\"><span style=\"font-weight: 400;\">Chart Showing Who Marries CEOs, Doctors, Chefs, and Janitors (from Bloomberg)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/sweden.se\/p1\/\"><span style=\"font-weight: 400;\">The Official Website of Sweden<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.cnn.com\/interactive\/2015\/03\/opinion\/ctl-child-poverty\/#0\"><span style=\"font-weight: 400;\">The Poor Kids of Silicon Valley<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.vox.com\/a\/lead-exposure-risk-map\"><span style=\"font-weight: 400;\">Lead Poisoning Risk in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.icelandair.us\/northern-lights\"><span style=\"font-weight: 400;\">Aurora Borealis: The Northern Lights Guide from Iceland Air<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/polygraph.cool\/films\/\"><span style=\"font-weight: 400;\">Film Dialogue Analyzed: A Breakdown by Gender and Age<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.theguardian.com\/technology\/2016\/apr\/12\/the-dark-side-of-guardian-comments\"><span style=\"font-weight: 400;\">The Dark Side of The Guardian&#8217;s Comments<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/gs.statcounter.com\/\"><span style=\"font-weight: 400;\">Statcounter&#8217;s Global Statistics on Browser Share, Search Engine Referrals, and More<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2016\/04\/16\/upshot\/stephen-curry-golden-state-warriors-3-pointers.html\"><span style=\"font-weight: 400;\">The NBA&#8217;s Steph Curry: 3-Pointers Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.vox.com\/2016\/4\/28\/11518804\/weight-loss-exercise-myth-burn-calories\"><span style=\"font-weight: 400;\">Why You Shouldn&#8217;t Exercise to Lose Weight (from Vox)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/projects.fivethirtyeight.com\/2016-election-forecast\/\"><span style=\"font-weight: 400;\">538&#8217;s Famous (Infamous?) 2016 US Election Forecast<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/github.com\/zonination\/investing\/blob\/master\/README.md#other-visualizations\"><span style=\"font-weight: 400;\">Real Returns for the US Stock Market Visualized<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.sentencingproject.org\/the-facts\/#map\"><span style=\"font-weight: 400;\">State by State Data on Incarceration in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/fivethirtyeight.com\/features\/gun-deaths\/\"><span style=\"font-weight: 400;\">Visualizing Gun Deaths in America<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.theguardian.com\/sustainable-business\/ng-interactive\/2014\/nov\/10\/palm-oil-rainforest-cupboard-interactive\"><span style=\"font-weight: 400;\">Interactive Story: How Palm Oil Gets from the Rainforest to Consumers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.windyty.com\"><span style=\"font-weight: 400;\">Worldwide Wind Pattern Visualization Tool<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.rferl.org\/a\/faberge-eggs-still-captivate-100-years-on\/28246742.html\"><span style=\"font-weight: 400;\">A Comprehensive Look at Faberge Eggs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.collectorsweekly.com\/articles\/the-death-of-flair\/\"><span style=\"font-weight: 400;\">Collectors&#8217; Weekly&#8217;s Guide to the Death of Flair in the Antiquing World<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/labs.500px.com\/\"><span style=\"font-weight: 400;\">Creative Photo Discovery Tool Using Color &amp; Style (from 500px)\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.thebasetrip.com\/\"><span style=\"font-weight: 400;\">Plug &amp; Play Travel\/Trip Data via API<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/whoishiring.io\"><span style=\"font-weight: 400;\">Tech &amp; Startup Hiring Around the World (a Tool for Job Seekers)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/swingleft.org\/\"><span style=\"font-weight: 400;\">A Tool that Mobilizes Left-Leaning Voters in the United States<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.alltimelines.com\/\"><span style=\"font-weight: 400;\">Visualization of Pop Culture&#8217;s Most Popular Franchises&#8217; Timelines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/clickclickclick.click\/\"><span style=\"font-weight: 400;\">CLICK. CLICK. 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I first used the term in the Whiteboard Friday video, Why Good Unique Content Needs to Die. 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