{"id":7221,"date":"2022-06-18T21:57:48","date_gmt":"2022-06-19T04:57:48","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?page_id=7221"},"modified":"2022-06-19T19:13:53","modified_gmt":"2022-06-20T02:13:53","slug":"dont-know-audience","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/blog\/presentations\/dont-know-audience\/","title":{"rendered":"What You Don&#8217;t Know About Your Audience is Killing Your Marketing"},"content":{"rendered":"\n<p><p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=9695DECDA3253C70&amp;resid=9695DECDA3253C70%21805&amp;authkey=APKo17aEy9mH2SA&amp;em=2&amp;wdAr=1.7777777777777777\" width=\"833px\" height=\"504px\" frameborder=\"0\">This is an embedded <a target=\"_blank\" href=\"https:\/\/office.com\" rel=\"noopener\">Microsoft Office<\/a> presentation, powered by <a target=\"_blank\" href=\"https:\/\/office.com\/webapps\" rel=\"noopener\">Office<\/a>.<\/iframe><\/p><\/p>\n\n\n<p>Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer&#8217;s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placements, etc). In this presentation, Rand&#8217;s going to blow that process wide open with a path anyone can follow to understand pre-purchase behavior: the influence map. Come for the tactical tips, stay for the strategic approach that will give you a massive advantage over your narrowly-optimizing competitors.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an embedded Microsoft Office presentation, powered by Office. Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer&#8217;s journey is long, complex, and multi-channel, yet most of our marketing reflects<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"footnotes":""},"class_list":["post-7221","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Don&#039;t Know About Your Audience is Killing Your Marketing - SparkToro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/presentations\/dont-know-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Don&#039;t Know About Your Audience is Killing Your Marketing - SparkToro\" \/>\n<meta property=\"og:description\" content=\"This is an embedded Microsoft Office presentation, powered by Office. Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? 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