{"id":10088,"date":"2025-05-15T22:24:57","date_gmt":"2025-05-16T05:24:57","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=10088"},"modified":"2025-05-15T22:24:58","modified_gmt":"2025-05-16T05:24:58","slug":"what-does-the-coolest-graph-in-sparktoro-show-you","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/","title":{"rendered":"What Does the Coolest Graph in SparkToro Show You?"},"content":{"rendered":"\n<p>Last week, we launched the <a href=\"https:\/\/sparktoro.com\/blog\/weve-launched-a-brand-new-sparktoro-today-with-10-yes-ten-new-features\/\">latest version of SparkToro<\/a>, replete with a plethora of new features and upgrades. And over the past 10 days, we&#8217;ve been answering a flurry of questions about the product, including one that&#8217;s come up so often, it deserves its own blog post.<\/p>\n\n\n\n<p>That question: <strong>&#8220;What are the Search &amp; AI Tools and Social Networks graphs telling me?&#8221;<\/strong><\/p>\n\n\n\n<p>Two things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Which platform(s) are used by this audience in what order, based on the visits they receive from the audience you searched for<\/li>\n\n\n\n<li>How much more\/less than average the audience uses these platforms vs. the average web user in their country.<\/li>\n<\/ol>\n\n\n\n<p>For y&#8217;all who like video, here&#8217;s a quick, 4-minute explanation of exactly what we&#8217;re doing, with some examples:<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/wrlazylwnh.js\" async type=\"module\"><\/script><style>wistia-player[media-id='wrlazylwnh']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/wrlazylwnh\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"wrlazylwnh\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<p>And for those of you who prefer singular visuals, we&#8217;ve got you covered, too:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png\" alt=\"\" class=\"wp-image-10089\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-300x169.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-768x432.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Above:<\/strong> people with SEO in their profile (usually their job title, role, or description, as these profiles come from LinkedIn) use Claude 154.9% more than the average American web user. But, Clause is only the 11th most-used search and AI tool overall. Google is still #1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-do-the-bars-mean-sparktoro-search-ai-tools-graph-1024x576.png\" alt=\"\" class=\"wp-image-10090\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-do-the-bars-mean-sparktoro-search-ai-tools-graph-1024x576.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-do-the-bars-mean-sparktoro-search-ai-tools-graph-300x169.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-do-the-bars-mean-sparktoro-search-ai-tools-graph-768x432.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-do-the-bars-mean-sparktoro-search-ai-tools-graph.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Above: <\/strong>people with landscaping in their profile use ChatGPT 34% more than the average American web users, but it&#8217;s still not nearly as popular with them as Yahoo!, Bing, Reddit, Wikipedia, Amazon, or Pinterest.<\/p>\n\n\n\n<p>Hope that helps clear things up \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we&#8217;ve been answering a flurry of questions about the product, including one that&#8217;s come up so often, it deserves its own blog post. That question: &#8220;What are the Search &amp; AI<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,8,11,14],"tags":[],"class_list":["post-10088","post","type-post","status-publish","format-standard","hentry","category-analytics","category-data","category-product","category-sparktoro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does the Coolest Graph in SparkToro Show You? - SparkToro<\/title>\n<meta name=\"description\" content=\"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we&#039;ve been\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does the Coolest Graph in SparkToro Show You? - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we&#039;ve been\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T05:24:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T05:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rand Fishkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rand Fishkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/\"},\"author\":{\"name\":\"Rand Fishkin\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"headline\":\"What Does the Coolest Graph in SparkToro Show You?\",\"datePublished\":\"2025-05-16T05:24:57+00:00\",\"dateModified\":\"2025-05-16T05:24:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/\"},\"wordCount\":236,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png\",\"articleSection\":[\"Analytics\",\"Data\",\"Product\",\"SparkToro\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/\",\"name\":\"What Does the Coolest Graph in SparkToro Show You? - SparkToro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png\",\"datePublished\":\"2025-05-16T05:24:57+00:00\",\"dateModified\":\"2025-05-16T05:24:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"description\":\"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we've been\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/what-does-the-coolest-graph-in-sparktoro-show-you\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/what-does-the-sparktoro-search-ai-tool-graph-show.png\",\"contentUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/what-does-the-sparktoro-search-ai-tool-graph-show.png\",\"width\":1280,\"height\":720},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/\",\"name\":\"SparkToro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\",\"name\":\"Rand Fishkin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"caption\":\"Rand Fishkin\"},\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/author\\\/rand\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Does the Coolest Graph in SparkToro Show You? - SparkToro","description":"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we've been","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/","og_locale":"en_US","og_type":"article","og_title":"What Does the Coolest Graph in SparkToro Show You? - SparkToro","og_description":"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we've been","og_url":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/","og_site_name":"SparkToro","article_publisher":"https:\/\/facebook.com\/sparktoro","article_published_time":"2025-05-16T05:24:57+00:00","article_modified_time":"2025-05-16T05:24:58+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show.png","type":"image\/png"}],"author":"Rand Fishkin","twitter_card":"summary_large_image","twitter_creator":"@sparktoro","twitter_site":"@sparktoro","twitter_misc":{"Written by":"Rand Fishkin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#article","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/"},"author":{"name":"Rand Fishkin","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"headline":"What Does the Coolest Graph in SparkToro Show You?","datePublished":"2025-05-16T05:24:57+00:00","dateModified":"2025-05-16T05:24:58+00:00","mainEntityOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/"},"wordCount":236,"commentCount":0,"image":{"@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png","articleSection":["Analytics","Data","Product","SparkToro"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/","url":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/","name":"What Does the Coolest Graph in SparkToro Show You? - SparkToro","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#primaryimage"},"image":{"@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show-1024x576.png","datePublished":"2025-05-16T05:24:57+00:00","dateModified":"2025-05-16T05:24:58+00:00","author":{"@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"description":"Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we've been","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sparktoro.com\/blog\/what-does-the-coolest-graph-in-sparktoro-show-you\/#primaryimage","url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show.png","contentUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2025\/05\/what-does-the-sparktoro-search-ai-tool-graph-show.png","width":1280,"height":720},{"@type":"WebSite","@id":"https:\/\/sparktoro.com\/blog\/#website","url":"https:\/\/sparktoro.com\/blog\/","name":"SparkToro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sparktoro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570","name":"Rand Fishkin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","caption":"Rand Fishkin"},"url":"https:\/\/sparktoro.com\/blog\/author\/rand\/"}]}},"_links":{"self":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/10088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/comments?post=10088"}],"version-history":[{"count":2,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/10088\/revisions"}],"predecessor-version":[{"id":10092,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/10088\/revisions\/10092"}],"wp:attachment":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/media?parent=10088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/categories?post=10088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/tags?post=10088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}