{"id":10696,"date":"2026-01-19T23:32:07","date_gmt":"2026-01-20T07:32:07","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=10696"},"modified":"2026-01-19T23:32:08","modified_gmt":"2026-01-20T07:32:08","slug":"starting-today-anyone-can-analyze-any-describable-audience-in-sparktoro","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/starting-today-anyone-can-analyze-any-describable-audience-in-sparktoro\/","title":{"rendered":"Starting today anyone can analyze any (describable) audience in SparkToro"},"content":{"rendered":"\n<p>Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL to analyze&#8230;. No more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/old-vs-new-way-to-analyze-an-audience-in-sparktoro.png\" alt=\"\" class=\"wp-image-10699\" style=\"width:700px\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/old-vs-new-way-to-analyze-an-audience-in-sparktoro.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/old-vs-new-way-to-analyze-an-audience-in-sparktoro-300x300.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/old-vs-new-way-to-analyze-an-audience-in-sparktoro-150x150.png 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>As of today&#8217;s launch, we&#8217;re now providing the ability to describe, in natural language, any audience, with any restrictions or specificity you want, and get data about their demographics and behaviors. You can describe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demographic attributes like gender, age, geography, job titles, roles, responsibilities, and combinations of any of these features.<\/li>\n\n\n\n<li>Behavioral attributes like websites they visit, social accounts they follow, brands they&#8217;re interested in, products they own (or want to own), services they&#8217;re seeking, or any combination of these.<\/li>\n\n\n\n<li>Intent attributes like places they plan to travel, products they might buy, or activities they may engage in<\/li>\n\n\n\n<li>Competitive data like who they&#8217;ve previously transacted with, visited, used, or considered<\/li>\n\n\n\n<li>The only limitation is the country &#8212; we&#8217;re still US, UK, and Canada only for now, but we&#8217;ve got plans in 2027 to be able to support many more countries \ud83e\udd1e.<\/li>\n<\/ul>\n\n\n\n<p>And when I say &#8220;<em>you can get specific,<\/em>&#8221; I mean <strong><em>VERY SPECIFIC<\/em><\/strong>, e.g.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-10-1024x603.png\" alt=\"\" class=\"wp-image-10700\" style=\"width:650px\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-10-1024x603.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-10-300x177.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-10-768x452.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-10.png 1073w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Yup. You can combine gender, age, income, interests, services sought, and purchase intent, no matter how nerdy and niche. Even *I* am impressed at how accurate this data appears \ud83d\udc47<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da56f96a8aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da56f96a8aa\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-424x1024.png\" alt=\"\" class=\"wp-image-10701\" style=\"width:250px\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-424x1024.png 424w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-124x300.png 124w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-768x1854.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-636x1536.png 636w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-849x2048.png 849w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-11-scaled.png 1061w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">(click image to enlarge)<\/p>\n\n\n\n<p>You can go to town with deep granularity on B2B audiences, even including multiple non-overlapping groups and still get great audience data, e.g.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"573\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-12.png\" alt=\"\" class=\"wp-image-10705\" style=\"width:650px\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-12.png 968w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-12-300x178.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-12-768x455.png 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure>\n<\/div>\n\n\n<p>Even though this example audience likely includes only a few thousand (perhaps fewer?) individuals across Canada, SparkToro&#8217;s analysis data looks \ud83d\udd25\ud83d\udd25\ud83d\udd25<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da56f96b053&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da56f96b053\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-766x1024.png\" alt=\"\" class=\"wp-image-10706\" style=\"width:500px\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-766x1024.png 766w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-224x300.png 224w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-768x1026.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-1149x1536.png 1149w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13-1532x2048.png 1532w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/01\/image-13.png 1578w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p>Normally when people say &#8220;<em>the possibilities are endless,<\/em>&#8221; they mean you can choose from fewer options than most of us have fingers. But when we say it&#8230; it&#8217;s literally accurate. The process works by using this fancy new thing called Large Language Models (LLMs). You might have heard of them \ud83d\ude09. We&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send the description to an LLM (currently ChatGPT 5.2, but this may change as we test other models)<\/li>\n\n\n\n<li>Request the LLM send us back matching profile characteristics we can use to query our dataset (hundreds of millions of LinkedIn profiles we get from <a href=\"https:\/\/www.leadfuze.com\/\">Leadfuze<\/a>)<\/li>\n\n\n\n<li>Also request the LLM send us back domains likely visited by this audience, then expand based on our clickstream panel from <a href=\"https:\/\/datos.live\/\">Datos<\/a>, which gives us visitation behavior across the web.<\/li>\n\n\n\n<li>Recursively match domain visitation to demographics and vice versa<\/li>\n\n\n\n<li>If we have enough matching profiles and visitation info (which is true for 99%+ of audiences we&#8217;ve seen so far), we run the full report and show you the data, usually within &lt;90 seconds \ud83e\udd2f<\/li>\n<\/ul>\n\n\n\n<p>If you want to learn more about the process, <a href=\"https:\/\/sparktoro.com\/blog\/how-to-find-hyper-specific-audiences-with-sparktoros-new-ai-features\/\">this short video has the details<\/a>. But, in the short term, we beg of you, please, challenge us! Throw your toughest, most obscure, challenging, hard-to-analyze subsegments of ICPs and aspirational audiences at us. We&#8217;d love to hear if you stump our systems or find data that doesn&#8217;t match your expectations via: <a href=\"mailto:support@sparktoro.com\">support@sparktoro.com<\/a>.<\/p>\n\n\n\n<p>You can try this new way of searching from <a href=\"https:\/\/sparktoro.com\/product\/search\/overview\">your audience research home<\/a> if you already have an account, or start right from the <a href=\"https:\/\/sparktoro.com\">SparkToro homepage<\/a> and get a free analysis right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL to analyze&#8230;. No more. As of today&#8217;s launch, we&#8217;re now providing the ability to describe, in natural language, any audience, with any restrictions or specificity you want, and get data about<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,11,14],"tags":[],"class_list":["post-10696","post","type-post","status-publish","format-standard","hentry","category-ai-llms","category-product","category-sparktoro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starting today anyone can analyze any (describable) audience in SparkToro - SparkToro<\/title>\n<meta name=\"description\" content=\"Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL to analyze.... 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