There isn\u2019t actually anything \u201cwrong\u201d with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline of success. The problem comes when you employ best practices without personalization or a point of view. Then you\u2019re just leading with some statistically average decision and marketing to\u2026 nobody in particular.<\/p>\n\n\n\n
Certainly not bad enough to shit the bed, but definitely not good enough to be remarkable. Best practices are the \u201cbeige\u201d of marketing: when everything you\u2019re doing is just good enough, but nobody\u2019s actually influenced by it. They just\u2026 tolerate it.<\/p>\n\n\n\n