{"id":11076,"date":"2026-04-20T20:57:42","date_gmt":"2026-04-21T03:57:42","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=11076"},"modified":"2026-04-20T20:57:42","modified_gmt":"2026-04-21T03:57:42","slug":"audience-research-newsletter-mini-buyer-persona-podcast-pitch-advice-influence-maps","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/audience-research-newsletter-mini-buyer-persona-podcast-pitch-advice-influence-maps\/","title":{"rendered":"Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps"},"content":{"rendered":"\n<p><em>We&#8217;re publishing prior issues of the Audience Research Newsletter here! But we&#8217;re not just copying and pasting from the archives \u2014 we&#8217;re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, <a href=\"https:\/\/sparktoro.com\/audience-research-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe here so you don&#8217;t miss new editions<\/a>! We send this newsletter twice per month.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make a mini buyer persona to write better messaging<\/h2>\n\n\n\n<p>Find 1-3 influences in your niche, consume their content, and use your observations to create better messaging. As you learn from these influences \u2014 like niche blogs, podcasts and social accounts \u2014 you might start to build a sort of mini buyer persona for inspiration. In SparkToro Office Hours, we discussed influence-driven messaging, how to write it, and how to use our tools to set yourself up for success. You can <a href=\"https:\/\/sparktoro.com\/blog\/office-hours-how-to-write-influence-driven-marketing-messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">watch the full, free video here on the blog<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try double-duty marketing with podcasts<\/h2>\n\n\n\n<p>Found a podcast in your niche that you\u2019re keen on sponsoring? Try a marketing opportunity that serves double duty. If you have your own podcast \u2014 one that shares the same audience but isn\u2019t a direct competitor \u2014 consider inviting the host on your show, and then asking to sponsor a few of their episodes. Developing this 1:1 connection with the host can ultimately make for a more successful partnership over time. And maybe they\u2019ll even reciprocate and invite you to guest on their show. Hint, wink wink, nudge nudge: You can find these relevant podcasts in <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use an influence map to guide your marketing strategy<\/h2>\n\n\n\n<p>Influence maps are visual frameworks that aim to answer core questions about what people\u2019s behaviors are and how they can be influenced. Instead of asking \u201cwhich keywords should I bid on?\u201d you\u2019re asking \u201cwhere and how should we do marketing? And to whom?\u201d Check out <a href=\"https:\/\/sparktoro.com\/blog\/influence-maps-the-best-marketing-framework-youve-never-heard-of\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rand&#8217;s blog post to learn more about influence maps<\/a> and how to make your own.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>For the newest, freshest advice on audience research and doing better marketing,&nbsp;<a href=\"https:\/\/sparktoro.com\/audience-research-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe here so you don\u2019t miss new editions<\/a>! We send this newsletter twice per month.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re publishing prior issues of the Audience Research Newsletter here! But we&#8217;re not just copying and pasting from the archives \u2014 we&#8217;re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don&#8217;t miss new editions! We send this newsletter<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-11076","post","type-post","status-publish","format-standard","hentry","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps - SparkToro<\/title>\n<meta name=\"description\" content=\"We&#039;re publishing prior issues of the Audience Research Newsletter here! 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