{"id":11078,"date":"2026-05-07T10:42:07","date_gmt":"2026-05-07T17:42:07","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=11078"},"modified":"2026-05-07T10:42:08","modified_gmt":"2026-05-07T17:42:08","slug":"audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\/","title":{"rendered":"Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas"},"content":{"rendered":"\n<p><em>We&#8217;re publishing prior issues of the Audience Research Newsletter here! But we&#8217;re not just copying and pasting from the archives \u2014 we&#8217;re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, <a href=\"https:\/\/sparktoro.com\/audience-research-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe here so you don&#8217;t miss new editions<\/a>! We send this newsletter twice per month.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use viral-likely formats to promote viral-unlikely links<\/h2>\n\n\n\n<p>When you have something that you know probably won\u2019t gain traction on social media \u2014 like a webinar signup \u2014 present it in a stickier, viral-likely format. Case in point: Amanda tweeted the data showing signups from social media for our Office Hours, making the case for content opportunity on LinkedIn. (The results? 339 LinkedIn signups, and 99 Twitter signups!) Learn more about this and lots of other pro content marketing tips in\u00a0<a href=\"https:\/\/youtu.be\/tKrO0phiJkQ\" target=\"_blank\" rel=\"noreferrer noopener\">our latest SparkToro Office Hours presentation on YouTube<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are you already doing Permissionless Co-Marketing?\u00a0<\/h2>\n\n\n\n<p>This is the practice of aligning\u00a0yourself with other brands by promoting them in your work. The payoff is earning goodwill and potential reciprocation. And some of the best marketers already do\u00a0this! To do permissionless co-marketing\u00a0right, make sure:\u00a0(1) your mention of another brand is contextually relevant, and (2)\u00a0don&#8217;t imply another brand is endorsing you. More on how to do this (and when it&#8217;s most suitable)\u00a0in\u00a0<a href=\"https:\/\/sparktoro.com\/blog\/the-case-for-permissionless-co-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amanda&#8217;s blog post<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve your content ideas \u2014 fast!<\/h2>\n\n\n\n<p>An easy way to get content inspiration is through social monitoring. Scroll through the marketing community in Threads to see what&#8217;s top of mind for your niche. Better yet, run a SparkToro query of your audience, click on Take Action, and then select Content Creation, and then see what you get when you take action for, &#8220;Brainstorm High-Value Content Ideas.&#8221; Here&#8217;s a peek under the hood at high-ROI ideas for beauty review site Byrdie.com:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM-1024x634.png\" alt=\"\" class=\"wp-image-11079\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM-1024x634.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM-300x186.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM-768x475.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM.png 1532w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>For the newest, freshest advice on audience research and doing better marketing,\u00a0<a href=\"https:\/\/sparktoro.com\/audience-research-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe here so you don\u2019t miss new editions<\/a>! We send this newsletter twice per month.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re publishing prior issues of the Audience Research Newsletter here! But we&#8217;re not just copying and pasting from the archives \u2014 we&#8217;re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don&#8217;t miss new editions! We send this newsletter<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-11078","post","type-post","status-publish","format-standard","hentry","category-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas - SparkToro<\/title>\n<meta name=\"description\" content=\"We&#039;re publishing prior issues of the Audience Research Newsletter here! But we&#039;re not just copying and pasting from the archives \u2014 we&#039;re only surfacing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas - SparkToro\" \/>\n<meta property=\"og:description\" content=\"We&#039;re publishing prior issues of the Audience Research Newsletter here! But we&#039;re not just copying and pasting from the archives \u2014 we&#039;re only surfacing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T17:42:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:42:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-20-at-9.03.12-PM-1024x634.png\" \/>\n<meta name=\"author\" content=\"Amanda Natividad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Natividad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/\"},\"author\":{\"name\":\"Amanda Natividad\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/267eae421b3417b09bcc1dbc44f77644\"},\"headline\":\"Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas\",\"datePublished\":\"2026-05-07T17:42:07+00:00\",\"dateModified\":\"2026-05-07T17:42:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/\"},\"wordCount\":350,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-20-at-9.03.12-PM-1024x634.png\",\"articleSection\":[\"Audience Research Newsletters\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/\",\"name\":\"Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas - SparkToro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/audience-research-newsletter-how-to-promote-stuff-permissionless-co-marketing-instantly-get-better-content-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-20-at-9.03.12-PM-1024x634.png\",\"datePublished\":\"2026-05-07T17:42:07+00:00\",\"dateModified\":\"2026-05-07T17:42:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/267eae421b3417b09bcc1dbc44f77644\"},\"description\":\"We're publishing prior issues of the Audience Research Newsletter here! 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