{"id":11300,"date":"2026-06-16T23:59:10","date_gmt":"2026-06-17T06:59:10","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=11300"},"modified":"2026-06-16T23:59:11","modified_gmt":"2026-06-17T06:59:11","slug":"zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers\/","title":{"rendered":"Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers"},"content":{"rendered":"\n

Last week, we published data<\/a> in concert with Similarweb<\/a> showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re following up with that same data pulled from Similarweb’s mobile + desktop clickstream panel for 5 additional countries:<\/p>\n\n\n\n

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  1. The United Kingdom – with the highest rate of Zero-Click Searches in this analysis<\/li>\n\n\n\n
  2. France – whose rate of search-session ends suggest they’re especially efficient searchers<\/li>\n\n\n\n
  3. Canada – right in the middle of the pack on clicks and subsequent searches<\/li>\n\n\n\n
  4. Italy – similar to Canada, they sit near the median<\/li>\n\n\n\n
  5. Germany – with the lowest rate of Zero-Click Searches and the highest percent of searches that still end with a click<\/li>\n<\/ol>\n\n\n\n

    Here’s a comparison chart showing the primary three metric for each country’s Google searchers:<\/p>\n\n\n

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    \"Google\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    I’ve sorted the group from highest (UK) to lowest (Germany) rate of Zero-Click Searches, and it’s quite a spread: Germany’s Google searchers click at rates more than 20% higher than those of the United Kingdom. It’s possible that this is related to the EU’s restrictions and penalties<\/a> levied against Google for self-preferencing behavior. But, it’s equally possible this is cultural, linguistic, or driven by UX\/feature options within the German Google experience.<\/p>\n\n\n\n

    Next, I’ve created explanatory maps of what happens after a search is performed in each of this countries (similar to the chart I made for the United States).<\/p>\n\n\n\n

    Let’s start with Germany and their high CTR on results:<\/p>\n\n\n

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    \"Germany\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    Next, a look at Italian Google searchers:<\/p>\n\n\n

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    \"Zero-Click\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    Third, Canada, who’s right in between the US and EU countries on clicks vs. Zero-Clicks:<\/p>\n\n\n

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    \"Google\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    Penultimately, France, with an especially high rate of session ends following a search query:<\/p>\n\n\n

    \n
    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    And last, the United Kingdom, where clicks are even less common than in the United States: <\/p>\n\n\n

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    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    For posterity and ease of comparison, I’ve also included the United States below:<\/p>\n\n\n

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    \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n

    And for those seeking this in unadulterated mathematical format:<\/p>\n\n\n\n

    <\/td>Germany<\/strong><\/td>Italy<\/strong><\/td>Canada<\/strong><\/td>France<\/strong><\/td>US<\/strong><\/td>UK<\/strong><\/td><\/tr>
    Clicks 1X+<\/td>37.9%<\/td>36.6%<\/td>36.2%<\/td>34.7%<\/td>32.0%<\/td>30.5%<\/td><\/tr>
    Zero-Click Searches<\/td>62.1% <\/td>63.4%<\/td>63.8%<\/td>65.3%<\/td>68.0%<\/td>69.5%<\/td><\/tr>
    Performs another search<\/td>22.5%<\/td>24.7%<\/td>25.6%<\/td>22.9%<\/td>29.0%<\/td>26.4%<\/td><\/tr>
    Search session ends<\/td>39.5%<\/td>38.8%<\/td>38.2%<\/td>42.3%<\/td>39.0%<\/td>43.1%<\/td><\/tr>
    % of clicks to Alphabet-owned sites<\/td>9.2%<\/td>8.6%<\/td>9.4%<\/td>7.6%<\/td>8.4%<\/td>7.3%<\/td><\/tr>
    % of clicks to organic + paid results <\/td>75.7%<\/td>76.6%<\/td>74.0%<\/td>78.1%<\/td>72.3%<\/td>76.1%<\/td><\/tr>
    Clicks to open web per 1K searches<\/td>287<\/td>280<\/td>268<\/td>271<\/td>231<\/td>232<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    My big takeaways:<\/p>\n\n\n\n