{"id":11340,"date":"2026-06-18T22:57:00","date_gmt":"2026-06-19T05:57:00","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=11340"},"modified":"2026-06-18T23:56:29","modified_gmt":"2026-06-19T06:56:29","slug":"total-addressable-market-tam-size-is-now-in-sparktoro-reports","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/total-addressable-market-tam-size-is-now-in-sparktoro-reports\/","title":{"rendered":"Total Addressable Market (TAM) Size is Now in SparkToro Reports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Casey&#8217;s back with a brand new invention. This time, it&#8217;s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro customers that we&#8217;re thrilled to finally have in the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In any SparkToro report, you&#8217;ll now see TAM at the top of your reports, alongside a methodology breakdown, e.g.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3514aaf0785&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3514aaf0785\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"395\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-1024x395.png\" alt=\"\" class=\"wp-image-11344\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-1024x395.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-300x116.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-3-768x296.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-3.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><strong>Audience for the above report: <\/strong><em>Computational chemists at pharmaceutical companies who are seeking to identify particular molecules that fit criteria for the treatments they&#8217;re trying to create<\/em> (and the 1-2K size was validated by someone in the field for me earlier today as &#8220;almost certainly correct!&#8221;)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM uses SparkToro&#8217;s underlying dataset of LinkedIn profiles, social crawls, and clickstream panel data in combination with some very clever LLM requests designed by <a href=\"https:\/\/sparktoro.com\/blog\/welcoming-kristy-morrison-as-chief-of-staff\/\">our very own Kristy Morrison<\/a> to produce estimates that have consistently impressed us. And this was no easy task. We&#8217;ve been beating our heads against the TAM problem for months, and even gave up entirely for a stint, until the joint magic of better data (on our end), better models (from the LLMs), and a vastly improved prompting system (from Kristy) saved the day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, you can prompt any AI tool to give you data like this, but&#8230; we think you&#8217;ll be MUCH happier, and certainly more consistently impressed with the accuracy, when real SparkToro data is combined with LLM predictions. We&#8217;ve seen night and day numbers when real data&#8217;s sent to the LLM vs. a raw prompt on its own, especially with trickier, niche fields (and very large groups of consumer-style audiences, too).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look for yourself at a few examples from recent reports we&#8217;ve run:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3514aaf0fd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3514aaf0fd0\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-4-1024x388.png\" alt=\"\" class=\"wp-image-11345\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-4-1024x388.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-4-300x114.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-4-768x291.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-4.png 1321w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><strong>Audience for the above report:<\/strong> <em>Product managers at software companies responsible for testing the impact of new features.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3514aaf181d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3514aaf181d\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-1024x391.png\" alt=\"\" class=\"wp-image-11346\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-1024x391.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-300x115.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-5-768x294.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-5.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><strong>Audience for the above report:<\/strong> <em>Tailors and custom clothing makers seeking to source British and Italian cloth for suits, jackets, and trousers<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3514aaf1e3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3514aaf1e3f\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-6-1024x385.png\" alt=\"\" class=\"wp-image-11347\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-6-1024x385.png 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-6-300x113.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-6-768x289.png 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/image-6.png 1327w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><strong>Audience for the above report:<\/strong> <em>Small, independent law firms seeking to replace their tech stack with a single software solution that can handle documents, emails, tasks, deadlines, billing, and contacts<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not too shabby, eh? We can&#8217;t guarantee that every market sizing estimate will be as good as these, but that&#8217;s why we&#8217;re launching this feature: to get *your* feedback. If you&#8217;ve got a few minutes in the next few days, run a few reports on the audiences you know best and let us know (via support@sparktoro.com) if you encounter any oddities or wildly incorrect numbers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/tam-in-sparktoro.png\" alt=\"\" class=\"wp-image-11366\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/tam-in-sparktoro.png 960w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/tam-in-sparktoro-300x169.png 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/06\/tam-in-sparktoro-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">And just in case you&#8217;d like to tell everyone you know, I made this handy dandy New Feature Alert graphic \ud83d\ude09\ud83d\ude0e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casey&#8217;s back with a brand new invention. This time, it&#8217;s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro customers that we&#8217;re thrilled to finally have in the app. In any SparkToro report, you&#8217;ll now see TAM at the top of your reports, alongside a methodology breakdown, e.g. Audience for<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11,14],"tags":[],"class_list":["post-11340","post","type-post","status-publish","format-standard","hentry","category-marketing","category-product","category-sparktoro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total Addressable Market (TAM) Size is Now in SparkToro Reports - SparkToro<\/title>\n<meta name=\"description\" content=\"Casey&#039;s back with a brand new invention. This time, it&#039;s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/total-addressable-market-tam-size-is-now-in-sparktoro-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Addressable Market (TAM) Size is Now in SparkToro Reports - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Casey&#039;s back with a brand new invention. 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