{"id":11521,"date":"2026-08-04T23:38:21","date_gmt":"2026-08-05T06:38:21","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=11521"},"modified":"2026-08-04T23:38:22","modified_gmt":"2026-08-05T06:38:22","slug":"the-brand-new-v3-of-sparktoro-is-here","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/the-brand-new-v3-of-sparktoro-is-here\/","title":{"rendered":"The BRAND New V3 of SparkToro Is Here"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A new version of SparkToro, our 3rd major iteration since the product&#8217;s first launch in 2020, just went live today! In this new version you&#8217;ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A completely overhauled interface, design, branding, and navigation system for the website and the audience research application, including an upgrade to the new, <a href=\"https:\/\/sparktoro.com\/product\/projects\/all\">My Projects<\/a>, homebase inside SparkToro<\/li>\n\n\n\n<li>New charts, graphs, and data visualizations throughout the SparkToro app.<\/li>\n\n\n\n<li>Upgrades to dozens of research report elements, including additional data, data types, graphing options, <\/li>\n\n\n\n<li>A revamped &#8220;Take Action&#8221; area re-titled &#8220;<a href=\"https:\/\/sparktoro.com\/product\/workspace\">Workspace<\/a>&#8221; that lets you complete editorially-curated and AI-powered marketing tasks informed by the audience research in any report.  <\/li>\n\n\n\n<li>A brand new <a href=\"https:\/\/sparktoro.com\/support\">Help Hub<\/a>, filled with upgraded, more detailed <a href=\"https:\/\/sparktoro.com\/support#cat-how-sparktoro-s-tool-works\">support answers<\/a>, a host of <a href=\"https:\/\/sparktoro.com\/resources\/videos\">new product demo videos<\/a> (all featuring unique neckwear from yours truly)<\/li>\n\n\n\n<li>New information about our <a href=\"https:\/\/sparktoro.com\/api\">just-released API<\/a> &amp; <a href=\"https:\/\/sparktoro.com\/mcp\">MCP server<\/a> options, including detailed documentation for both<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it would have been shorter to fill you in on what hasn&#8217;t been upgraded \ud83d\ude05&#8230;. which is basically just the <a href=\"https:\/\/sparktoro.com\/product\/lists\">Lists<\/a> feature and the <a href=\"https:\/\/sparktoro.com\/pricing\">pricing<\/a> (though we&#8217;ll be changing the latter in the next couple months, so lock in now if you want these 2020-era rates). If you&#8217;re looking for a fast, comprehensive way to get acquainted with the basics of SparkToro V3, this fella can help:<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/0ygsl9hfie.js\" async type=\"module\"><\/script><style>wistia-player[media-id='0ygsl9hfie']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/0ygsl9hfie\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"0ygsl9hfie\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that nothing&#8217;s so different or so obtuse that it can&#8217;t be figured out in a few seconds. Our wonderful designer, <a href=\"https:\/\/fanclubbrands.co\/about-us\">Jennifer Morgan from Fan Club Brands<\/a>, helped create a visual language for the brand and UI that&#8217;s as intuitive as it is beautiful, and Casey translated that into a familiar-yet-fresh overhaul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the new Projects page, purpose-built for those of you who, like me, just love making your own, color-coded categories to make for clean, professional reporting tableaus:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_-1024x628.jpeg\" alt=\"\" class=\"wp-image-11534\" style=\"width:704px;height:auto\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_-1024x628.jpeg 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_-300x184.jpeg 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_-768x471.jpeg 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_-1536x942.jpeg 1536w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233253_sparktoro.com_.jpeg 1992w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">And sneak a look at this thoughtfully-organized new Workspace, where actionable tasks can be called up for any report (or combinations of reports) you&#8217;ve run:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1987\" height=\"1506\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_.jpeg\" alt=\"\" class=\"wp-image-11533\" style=\"aspect-ratio:1.3193933146811958;width:632px;height:auto\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_.jpeg 1987w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_-300x227.jpeg 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_-1024x776.jpeg 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_-768x582.jpeg 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_232926_sparktoro.com_-1536x1164.jpeg 1536w\" sizes=\"auto, (max-width: 1987px) 100vw, 1987px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">And finally, have a gander at one of my favorite new data visualizations in the app &#8212; the audience visitation by category:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_-1024x536.jpeg\" alt=\"\" class=\"wp-image-11535\" srcset=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_-1024x536.jpeg 1024w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_-300x157.jpeg 300w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_-768x402.jpeg 768w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_-1536x804.jpeg 1536w, https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2026\/08\/Screenshot_4-8-2026_233520_sparktoro.com_.jpeg 1974w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s obviously a metric ton more to see in V3, and I&#8217;ll be showing off more of it in the weeks ahead, so stay tuned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I&#8217;ve been heavily using the new site and application over the past couple weeks, I&#8217;ve been surprised at how little I needed to think about where I was going, what I wanted to do next, or where to find it. This version of the product, far more so than V1 or V2, flows from task to task, for which I&#8217;m deeply appreciative. But, that&#8217;s not to say there won&#8217;t be imperfections, issues, even the occasional bug, so please, if you find anything out of place or struggle anywhere, just drop us a line (support at sparktoro.com).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new version of SparkToro, our 3rd major iteration since the product&#8217;s first launch in 2020, just went live today! In this new version you&#8217;ll find: Maybe it&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,14,9],"tags":[],"class_list":["post-11521","post","type-post","status-publish","format-standard","hentry","category-product","category-sparktoro","category-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The BRAND New V3 of SparkToro Is Here - SparkToro<\/title>\n<meta name=\"description\" content=\"A new version of SparkToro, our 3rd major iteration since the product&#039;s first launch in 2020, just went live today! In this new version you&#039;ll find: A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/the-brand-new-v3-of-sparktoro-is-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The BRAND New V3 of SparkToro Is Here - SparkToro\" \/>\n<meta property=\"og:description\" content=\"A new version of SparkToro, our 3rd major iteration since the product&#039;s first launch in 2020, just went live today! 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