{"id":1433,"date":"2013-12-17T09:15:25","date_gmt":"2013-12-17T09:15:25","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=1433"},"modified":"2013-12-17T09:15:25","modified_gmt":"2013-12-17T09:15:25","slug":"mixergy-interview-startup-marketing-reaching-early-adopters-burnout-more","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/mixergy-interview-startup-marketing-reaching-early-adopters-burnout-more\/","title":{"rendered":"Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More"},"content":{"rendered":"

A few weeks ago, Andrew Warner<\/a> of Mixergy interviewed me on a number of topics<\/a>. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year.<\/p>\n

\"andrew-warner-speaking\"
\n(Andrew via<\/a> Extra Pack of Peanuts)<\/sub><\/p>\n

Andrew is one of the best interviewers I’ve ever encountered. He challenges me to follow-up, never shys away from tough questions, and digs in with a phenomenal amount of empathy for his audience. You can sense, when listening to Andrew interview someone, that he knows what his audience wants – he knows when they’re skeptical, when they want more detail, and when they want to move on. I get interviewed quite a bit, but no one is as good as Andrew, which is why I’m embedding the interview here on the blog.<\/p>\n

Here’s some of the topics we discussed:<\/p>\n