{"id":2095,"date":"2015-06-03T06:39:32","date_gmt":"2015-06-03T06:39:32","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/\/?p=2095"},"modified":"2015-06-03T07:16:00","modified_gmt":"2015-06-03T07:16:00","slug":"pester-potential-lead-hate-approach-saas-sales-sucks","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/pester-potential-lead-hate-approach-saas-sales-sucks\/","title":{"rendered":"The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks"},"content":{"rendered":"

I caught this tweet from Peep Laja<\/a> (someone I admire greatly and whose advice I generally think is gold) today:<\/p>\n

\"best-sales-tip-peep\"<\/a><\/p>\n

This was one of the rare times I disagreed with Peep (or at least with my initial interpretation of this tip), and so I replied, wanting to provide some nuance but limited by Twitter’s short-format. Hence this blog post to explain in greater depth a problem that I think is becoming endemic to the B2B sales and, particularly, the startup\/SaaS worlds.<\/p>\n

\"rand-reply-to-peep\"<\/p>\n

To Peep’s credit, he meant this in a different context than I took it (following up after an in-person pitch where a relationship has been established is totally different from the follow-up to a cold outreach email\/pitch). But, given the amount of times I’m seeing this:<\/p>\n

\"follow-up-emails\"<\/p>\n

Or this:<\/p>\n

\"5-emails\"<\/p>\n

Or this (via Moz’s\u00a0CMO, Annette, who’s now keeping a file on the worst offenders):<\/p>\n

\"classic-paradox\"<\/p>\n

I’m worried\u00a0there’s a group of sales professionals and teams out there who are receiving and applying\u00a0Peep’s advice in the exact wrong way.<\/p>\n

My advice to these folks is simple:<\/p>\n