{"id":228,"date":"2012-08-07T07:20:35","date_gmt":"2012-08-07T07:20:35","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=228"},"modified":"2012-08-07T16:25:02","modified_gmt":"2012-08-07T16:25:02","slug":"why-cash-bonuses-make-no-sense-in-startups","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/why-cash-bonuses-make-no-sense-in-startups\/","title":{"rendered":"Why Cash Bonuses Make No Sense in Startups"},"content":{"rendered":"<p>It&#8217;s tough competing for candidates with the likes of Google, Amazon, Microsoft and Facebook. In the past 6 months, we&#8217;ve lost bids for half a dozen or so engineers to these companies, and more than a few mentioned the additional cash bonuses as one of the reasons they were motivated to choose these companies over us.\u00a0Despite this, I&#8217;m holding on to my long-standing dislike and distrust of cash bonuses at Moz and at startups in general.<\/p>\n<p>Don&#8217;t get me wrong, I&#8217;m not a penny-pincher at all. In fact, Moz pays above the 75th percentile for nearly every position on our team (we get lots of fancy salary survey data, but <a href=\"http:\/\/payscale.com\">Payscale<\/a>, <a href=\"http:\/\/simplyhired.com\">SimplyHired<\/a>, <a href=\"http:\/\/indeed.com\">Indeed<\/a>, etc work fine). We&#8217;re extremely generous (at least statistically speaking) with stock options, benefits, healthcare, meals, and anything else you can think of. It&#8217;s a point of pride for our team and part of our core values.<\/p>\n<p>No &#8211; I&#8217;m against cash bonuses for entirely different reasons.<!--more--><\/p>\n<p><strong>First<\/strong> &#8211; cash bonuses, contrary to what &#8220;rational&#8221; theories of economics tell us, do not incentivize nor spur better performance. As Dan Ariely explains below, they&#8217;re actually negatively correlated with performance on cognitive tasks.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/12298723?title=0&amp;byline=0&amp;portrait=0&amp;color=3d96d2\" frameborder=\"0\" align=\"center\" width=\"650\" height=\"366\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/vimeo.com\/12298723\">Dan Ariely: Irrational Economics<\/a> from <a href=\"http:\/\/vimeo.com\/poptech\">PopTech<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><strong>Second<\/strong> &#8211; Stock option based bonuses are a far better retention tool, both\u00a0psychologically\u00a0and practically. Stock options, once granted, vest over time. Cash is immediate, and can often be the impetus for a new job search. Microsoft is famous for having thousands of employees waiting to receive bonuses, then examining alternative career options each Fall. Google&#8217;s the same way.<\/p>\n<p><strong>Third<\/strong> &#8211; More money doesn&#8217;t actually make us happier or more productive. As a startup, you&#8217;re most likely better off using those dollars toward salaries (which are big for retention and for when employees examine their outside options), benefits, special perks, company vacations &#8211; basically anything that delivers happiness that a person wouldn&#8217;t ordinarily select for themselves. There&#8217;s a <a href=\"http:\/\/www.theatlantic.com\/health\/archive\/2012\/06\/why-money-cant-buy-happiness-feeling-respected-matters-more\/259032\/#\">bunch<\/a> of <a href=\"http:\/\/www.scientificamerican.com\/article.cfm?id=can-money-buy-happiness\">good<\/a> <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/690806\">science<\/a> <a href=\"http:\/\/www.pbs.org\/thisemotionallife\/blogs\/can-money-really-buy-happiness\">behind<\/a> this; too much to ignore.<\/p>\n<p><strong>\u00a0Fourth<\/strong> &#8211; Cash bonuses can create incentive challenges and inequity amongst team members. Sometimes, the incentives set up for a cash bonus at the start of a year don&#8217;t match to the strategy or tactics you want your team pursuing by year&#8217;s end (or worse, it incentivizes performance at the cost of culture or core values). Bonuses are also usually tied to level or a percent of salary, meaning that the rich get richer and the other pay tiers receive less (even if their efforts were more critical to the achievement of a bonus for a group or the entire team).<\/p>\n<p><strong>Fifth<\/strong> &#8211; Many companies use cash bonuses as a retention-forcing tool. Basically, you&#8217;re given a bonus, but if you leave within 12 months, you&#8217;ve signed an agreement saying you&#8217;ll pay it back to the company. For many folks, this de-motivates them from seeking other opportunities. I don&#8217;t really like that at all. I understand why it might be practical for something like the <a href=\"http:\/\/www.fullcontact.com\/2012\/07\/10\/paid-paid-vacation\/\">paid, paid vacation<\/a> (because you don&#8217;t really want to fund a new-job-seeking tour), but in raw cash circumstances, it feels completely non-TAGFEE. If the employee&#8217;s earned that money through their prior good work, let them keep it. If it&#8217;s money they haven&#8217;t yet earned, don&#8217;t pay it out. Your company should find far better ways to retain talent. Money will only go so far (and will likely retain a lot of the wrong kinds of folks).<\/p>\n<p>I&#8217;m certainly still a novice at running a startup, but many of the advisors and other CEOs I&#8217;ve spoken to either reject cash bonuses or are frustrated to be saddled with the challenges that accompany it (and have advised against going down that path). For now at least, I&#8217;m a far bigger fan of using those resources elsewhere and using stock options, recognition, promotions, and salaries.<\/p>\n<p>That said, I&#8217;d love feedback &#8211; it&#8217;s very likely I&#8217;ve not considered all the angles on this issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s tough competing for candidates with the likes of Google, Amazon, Microsoft and Facebook. In the past 6 months, we&#8217;ve lost bids for half a dozen or so engineers to these companies, and more than a few mentioned the additional cash bonuses as one of the reasons they were motivated to choose these companies over<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-hiring","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Cash Bonuses Make No Sense in Startups - SparkToro<\/title>\n<meta name=\"description\" content=\"It&#039;s tough competing for candidates with the likes of Google, Amazon, Microsoft and Facebook. 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