{"id":341,"date":"2012-08-23T06:28:07","date_gmt":"2012-08-23T06:28:07","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=341"},"modified":"2012-08-23T06:28:31","modified_gmt":"2012-08-23T06:28:31","slug":"the-first-500-links","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/the-first-500-links\/","title":{"rendered":"The First 500 Links"},"content":{"rendered":"<p>Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn&#8217;t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I&#8217;m going out on a limb with a suspicion about how Google&#8217;s evaluating and punishing many forms of manipulative webspam today and what they&#8217;re going to be doing more of in the future.<\/p>\n<p>Here&#8217;s my hypothesis: <strong>If the first 500 links that point to your site aren&#8217;t authentically earned, you&#8217;re screwed.<\/strong><\/p>\n<p>I&#8217;ll show you what I mean on a visual link scale.<!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/risk-of-link-new-vs-establi.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-344\" title=\"risk-of-link-new-vs-establi\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/risk-of-link-new-vs-establi.gif\" alt=\"\" width=\"690\" height=\"422\" \/><\/a><\/p>\n<p>The basic story is pretty simple &#8211; if you&#8217;re acquiring the kind of links that are suspicious in your first few hundred, it&#8217;s probably going to mean much higher risk of things like a Penguin update smacking your site, a sandboxing, a &#8220;why do I always seem to rank lower than I deserve,&#8221; a manual review by a search quality rater, or even just a reduction in the value those links provide. When I see new websites and new SEOs using the practices in purple, yellow, brown, and red to get their new site off the ground, I worry.<\/p>\n<p>If you&#8217;re in that &#8220;new(ish) site&#8221; camp, do yourself a favor and stick to blue (and maybe a touch of green) for your first 500 links.<\/p>\n<p>p.s. More proper terminology here would be &#8220;linking root domains&#8221; or &#8220;linking class-c IP blocks.&#8221; I don&#8217;t literally mean that if you find a nice site who&#8217;ll link to you on 500 pages, you can then go spamarama on your site. Also, in case it wasn&#8217;t obvious, don&#8217;t do anything in brown or red unless you actually intend to be doing black hat SEO and are ready for the churn &amp; burn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn&#8217;t have those (well, maybe a little on the experential side, but not nearly enough to make it a rock solid assumption). Instead, I&#8217;m going out on a limb with a suspicion<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-341","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The First 500 Links - SparkToro<\/title>\n<meta name=\"description\" content=\"Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn&#039;t have those (well,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The First 500 Links - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. This post doesn&#039;t have those (well,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-23T06:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-08-23T06:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/risk-of-link-new-vs-establi.gif\" \/>\n<meta name=\"author\" content=\"Rand Fishkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rand Fishkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\"},\"author\":{\"name\":\"Rand Fishkin\",\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570\"},\"headline\":\"The First 500 Links\",\"datePublished\":\"2012-08-23T06:28:07+00:00\",\"dateModified\":\"2012-08-23T06:28:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\"},\"wordCount\":322,\"commentCount\":54,\"image\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/risk-of-link-new-vs-establi.gif\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\",\"url\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/\",\"name\":\"The First 500 Links - SparkToro\",\"isPartOf\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-first-500-links\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/risk-of-link-new-vs-establi.gif\",\"datePublished\":\"2012-08-23T06:28:07+00:00\",\"dateModified\":\"2012-08-23T06:28:31+00:00\",\"author\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570\"},\"description\":\"Most of the time, when I write about SEO, I like to present facts, data, or lessons learned from numerous experiences. 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