{"id":3579,"date":"2018-03-26T14:05:49","date_gmt":"2018-03-26T21:05:49","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=3579"},"modified":"2018-03-26T14:18:07","modified_gmt":"2018-03-26T21:18:07","slug":"demand-creation","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/demand-creation\/","title":{"rendered":"Why Web Marketers Should Invest in Demand Creation"},"content":{"rendered":"

Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a lot of practitioners who’d argue that movie studios should be investing more effort into ranking in the lists, news items, and search results that show for those queries.<\/p>\n

After all, according to the Moz Explorer tool<\/a>, it’s a pretty darn sweet target — tons of volume, medium difficulty, high organic clickthrough rate… What’s not to like?<\/p>\n

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For search marketers in particular, it can be frustrating to hear that a studio is putting $50 million into a publicity and advertising campaign, but won’t put even $50K into SEO. We decry the lack of logic, the poor understanding of marketing, and the lost potential.<\/p>\n

But there’s a wrinkle.<\/p>\n

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Above is a Google Trends comparison for “Mr. Rogers” (a beloved TV host who’ll be featured in an upcoming documentary) vs. the search query “Upcoming Movies.” Below is a movie trailer for that upcoming film:\u00a0Won’t You Be My Neighbor<\/a>.<\/p>\n