{"id":3806,"date":"2018-09-12T11:53:52","date_gmt":"2018-09-12T18:53:52","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=3806"},"modified":"2018-09-12T11:53:52","modified_gmt":"2018-09-12T18:53:52","slug":"my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/","title":{"rendered":"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur"},"content":{"rendered":"<p>Last week, I spoke at Hubspot&#8217;s <a href=\"https:\/\/www.inbound.com\/\">INBOUND conference<\/a> for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies&#8230;. And I think, this was one of the best received presentations I&#8217;ve done at the conference yet.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3807\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif\" alt=\"\" width=\"750\" height=\"670\" \/><\/p>\n<p>Kindly, the team from INBOUND has made video of the presentation available online:<\/p>\n<p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/p8_aQXEErww?rel=0\" width=\"650\" height=\"390\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>It&#8217;s ~40 minutes in length, and the slides are also available below.<\/p>\n<p align=\"center\"><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/BbihxM88HztEMP\" width=\"700\" height=\"460\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<p>I hope that this advice and approach can be useful to folks who are attempting to think differently about the classic tech-startup path. I took a lot of contrarian takes on what the startup world, investors, media, and popular culture say we&#8217;re all supposed to do as entrepreneurs.<\/p>\n<p>p.s. I also strongly recommend watching Dharmesh&#8217;s talk from INBOUND: <a href=\"https:\/\/www.youtube.com\/watch?v=jC3IxUEyUEA\">5 Tips from the Customer Code to Grow Better<\/a>. He&#8217;s funny, thoughtful, and a bit contrarian, too. Clearly we&#8217;ve been drinking from the same fountain of late (although we obviously disagree about whether to sell your baby early) \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I spoke at Hubspot&#8217;s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies&#8230;. And I think, this was<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-3806","post","type-post","status-publish","format-standard","hentry","category-events","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro<\/title>\n<meta name=\"description\" content=\"Last week, I spoke at Hubspot&#039;s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Last week, I spoke at Hubspot&#039;s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-12T18:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif\" \/>\n<meta name=\"author\" content=\"Rand Fishkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rand Fishkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/\"},\"author\":{\"name\":\"Rand Fishkin\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"headline\":\"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur\",\"datePublished\":\"2018-09-12T18:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/inbound18-tweets.gif\",\"articleSection\":[\"Events\",\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/\",\"name\":\"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/inbound18-tweets.gif\",\"datePublished\":\"2018-09-12T18:53:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"description\":\"Last week, I spoke at Hubspot's INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/inbound18-tweets.gif\",\"contentUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/inbound18-tweets.gif\",\"width\":750,\"height\":670},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/\",\"name\":\"SparkToro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\",\"name\":\"Rand Fishkin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"caption\":\"Rand Fishkin\"},\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/author\\\/rand\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro","description":"Last week, I spoke at Hubspot's INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/","og_locale":"en_US","og_type":"article","og_title":"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro","og_description":"Last week, I spoke at Hubspot's INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was","og_url":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/","og_site_name":"SparkToro","article_publisher":"https:\/\/facebook.com\/sparktoro","article_published_time":"2018-09-12T18:53:52+00:00","og_image":[{"url":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif","type":"","width":"","height":""}],"author":"Rand Fishkin","twitter_card":"summary_large_image","twitter_creator":"@sparktoro","twitter_site":"@sparktoro","twitter_misc":{"Written by":"Rand Fishkin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#article","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/"},"author":{"name":"Rand Fishkin","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"headline":"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur","datePublished":"2018-09-12T18:53:52+00:00","mainEntityOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/"},"wordCount":205,"commentCount":0,"image":{"@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif","articleSection":["Events","Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/","url":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/","name":"My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur - SparkToro","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#primaryimage"},"image":{"@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif","datePublished":"2018-09-12T18:53:52+00:00","author":{"@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"description":"Last week, I spoke at Hubspot's INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sparktoro.com\/blog\/my-presentation-from-inbound-2018-might-make-you-a-better-entrepreneur\/#primaryimage","url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif","contentUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2018\/09\/inbound18-tweets.gif","width":750,"height":670},{"@type":"WebSite","@id":"https:\/\/sparktoro.com\/blog\/#website","url":"https:\/\/sparktoro.com\/blog\/","name":"SparkToro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sparktoro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570","name":"Rand Fishkin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","caption":"Rand Fishkin"},"url":"https:\/\/sparktoro.com\/blog\/author\/rand\/"}]}},"_links":{"self":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/3806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":0,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/3806\/revisions"}],"wp:attachment":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/media?parent=3806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/categories?post=3806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/tags?post=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}