{"id":405,"date":"2010-12-04T22:21:12","date_gmt":"2010-12-04T22:21:12","guid":{"rendered":"http:\/\/randfishkin.com\/blog\/?p=405"},"modified":"2010-12-05T00:37:38","modified_gmt":"2010-12-05T00:37:38","slug":"you-cant-do-it-is-powerful-motivation","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/you-cant-do-it-is-powerful-motivation\/","title":{"rendered":"&#8220;You Can&#8217;t Do It&#8221; is Powerful Motivation"},"content":{"rendered":"<p>From age 20-26, I was, quite possibly, the world&#8217;s worst entrepreneur. I dropped out of college two classes away from graduating. In a typically low financial risk business &#8211; consulting &#8211; I managed to rack up hundreds of thousands in debt building, well, nothing. Wracked by credit card and equipment loan debt I had no idea how to pay back, &nbsp;\u00a0pursued by collectors, living off my girlfriend (now wife)&#8217;s paycheck, logic dictated declaring bankruptcy, going back to school and finding a job. So why keep at it?<\/p>\n<p>At the time, I had no idea what a &#8220;startup&#8221; was, what &#8220;entrepreneurship&#8221; entailed, what it took to start a business or even how being a &#8220;tech co-founder&#8221; could make someone money. But I damn sure knew what to do when people (in particular, my Dad) told me to quit this &#8220;silly game&#8221; and get a real job.<\/p>\n<p><!--more-->It&#8217;s clich\u00c3\u00a9. The son who does something stupid because his father tells him it can&#8217;t be done is a parable as old as time itself. The movie Good Will Hunting had a memorable (if overly dramatic) &nbsp;\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=92D15qtI_Gk\">few lines<\/a> that embody this type of reckless thinking:<\/p>\n<blockquote><p><strong>Sean<\/strong>: My father was an alcoholic. Mean fuckin&#8217; drunk. Used to come home hammered, looking to whale on someone. So I had to provoke him, so he wouldn&#8217;t go after my mother and little brother. Interesting nights were when he wore his rings&#8230;<br \/>\n<strong>Will<\/strong>: He used to just put a belt, a stick, and a wrench on the kitchen table and say, &#8220;Choose.&#8221;<br \/>\n<strong>Sean<\/strong>: Well, I gotta go with the belt there.<br \/>\n<strong>Will<\/strong>: I used to go with the wrench.<br \/>\n<strong>Sean<\/strong>: Why?<br \/>\n<strong>Will<\/strong>: Cause fuck him, that&#8217;s why.<\/p><\/blockquote>\n<p>And yet, when I analyze my motivations in those years, there&#8217;s little else that kept me &#8220;in the game&#8221; apart from that&nbsp;\u00a0incessant&nbsp;\u00a0need to prove the doubters among my friends and family wrong.<\/p>\n<p>Perhaps not surprisingly, in the years since, this same pattern has continued to fuel my motivations and influence the course of the company:<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><strong>July 2007: <\/strong><em>&#8220;You can&#8217;t build a big company in the SEO space,&#8221; <\/em>said plenty of business people I talked to. <em>&#8220;Stick with consulting &#8211; it&#8217;s what you know and you&#8217;ve got a great brand,&#8221; <\/em>was another oft-received message. Proving both wrong became an obsession and (at least partially) led me to take a venture capital financing round we closed that November.<\/p>\n<p><strong>September 2007: <\/strong>Before we&#8217;d even closed our financing round, one of my investors said <em>&#8220;You need to hire a head of product and build a product team.&#8221;<\/em> I, of course, thought I could and should do the job myself &#8211; wrong. In January of 2009, we hired <a href=\"http:\/\/www.seomoz.org\/team\/adam\">Adam<\/a> to run product, a team that now has 6 members, and our software is light years ahead of where I could have taken it alone. I almost certainly should have made that move years before.<\/p>\n<p><strong>January 2008: <\/strong>&#8220;You can&#8217;t build a search engine sized web index on $1 million.&#8221; That advice came not only from close friends, but people who&#8217;d worked at Google and Microsoft in web search. A smart entrepreneur probably would have sought other ways to deliver value through SEO software, but not me. I stubbornly doubled down and burned through almost 3\/4 of our capital to build our Linkscape product.<\/p>\n<p>I even recall a conversation at one of our board meetings, where I said to some of our investors,&nbsp;\u00a0<em>&#8220;We took this money to build our index and that&#8217;s what we&#8217;re going to do,&#8221;<\/em> and they replied,&nbsp;\u00a0<em>&#8220;No. We invested this money so you could build a scalable, profitable business.&#8221;<\/em> They were right, but I didn&#8217;t listen.<\/p>\n<p>It was only a year later, several months after we&#8217;d <a href=\"http:\/\/www.seomoz.org\/blog\/announcing-seomozs-index-of-the-web-and-the-launch-of-our-linkscape-tool\">launched<\/a> and regained profitability that I looked like anything other than a stubborn fool.<\/p>\n<p><strong>May 2009:<\/strong> <em>&#8220;Don&#8217;t try to raise money now &#8211; you won&#8217;t get any.&#8221;<\/em> Sage advice from someone (<a href=\"http:\/\/onstartups.com\">OnStartups<\/a>\/<a href=\"http:\/\/hubspot.com\">Hubspot<\/a> founder Dharmesh Shah) who continues to have an infuriatingly flawless track record when it comes to giving me advice. And what did I do?<\/p>\n<p>Set out to prove him wrong in an experience that proved to be one of the <a href=\"http:\/\/www.seomoz.org\/blog\/seomozs-venture-capital-process\">most frustrating, time-wasting and fruitless 4 months<\/a> of my professional life. But, of course, instead of humbly accepting it was time to listen to someone else, that negativity led me to another stubborn rejection of conventional wisdom.<\/p>\n<p><strong>July, August + September of 2009: <\/strong>From 40 different VCs, I heard 40 different reasons why SEOmoz couldn&#8217;t be a big business or a big success and why they weren&#8217;t interested in investing. &nbsp;\u00a0And while there&#8217;s a lot of motivations, internal and external that make me want to grow this company into the best it can be, nothing&#8217;s as relentless in my mind as the <em>&#8220;You can&#8217;t do it,&#8221;<\/em> messages I got that summer.<\/p>\n<p>In all of those conversations, though, one universal piece of advice was &nbsp;\u00a0given: <em>&#8220;The self-service \/ web app model is wrong. You need to build an enterprise sales force \/ charge more for your product \/ create embedded software so it&#8217;s not so easy to quit.&#8221;<\/em> And, of course, that only served to make me more determined to stay self-service focused and build a product the relied on the value it drove rather than the pain of high switching costs.<\/p>\n<p>Whether we can actually prove them wrong remains to be seen. We&#8217;ll likely do ~$12mm in revenue next year, and if we can maintain the growth rate of the past 3 years for the next 3, we&#8217;ll certainly be getting close. But the obstacles between here and there are, for the most part, a mystery. Time will tell.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>These 5 examples certainly aren&#8217;t alone. I&#8217;ve had dozens, if not hundreds of similar incidents, big and small. Some yielded positive outcomes, others have led to painful, unnecessary fights, almost always with people I care about.<\/p>\n<p>Undoubtedly, there&#8217;s some confirmation bias in this type of thinking and in my actions. From the <a href=\"http:\/\/www.skepdic.com\/confirmbias.html\">Skeptic&#8217;s Dictionary<\/a>:<\/p>\n<blockquote><p>Confirmation bias refers to a type of&nbsp;\u00a0selective thinking whereby one tends to notice and to look for what confirms one&#8217;s beliefs, and to ignore, not look for, or undervalue the relevance of what contradicts one&#8217;s beliefs. For example, if you believe that during a full moon there is an increase in admissions to the emergency room where you work, you will take notice of admissions during a full moon, but be inattentive to the moon when admissions occur during other nights of the month. A tendency to do this over time unjustifiably strengthens your belief in the relationship between the full moon and accidents and other&nbsp;\u00a0lunar effects.<\/p><\/blockquote>\n<p>Slate recently had a <a href=\"http:\/\/www.slate.com\/id\/2276324\/\">good article<\/a> on how this impacts the political spectrum.<\/p>\n<p>Powerful motivations and an unwillingness to back down often receive positive re-inforcement in the startup world. Mark Zuckerberg built an amazing business <a href=\"http:\/\/learntoduck.com\/startups\/it-all-changes-when-the-founder-drives-a-porsche\">because he didn&#8217;t care about money<\/a> or what other people thought. Warren Buffet is an amazing investor because he puts money where others wouldn&#8217;t and does so <a href=\"http:\/\/www.wisebread.com\/warren-buffetts-investment-advice-why-its-so-hard-to-follow\">when everyone else is running scared<\/a>.<\/p>\n<p>But there&#8217;s no concrete proof that my irrational driving force will improve my odds of success, and plenty to suggest it could do the opposite.<\/p>\n<p>That&#8217;s why it&#8217;s so curious that, despite an ability to analyze my psyche and see the potential pitfalls, I refuse to change my behavior. I&#8217;m more ready than ever to work long hours, push my team to do likewise and go for broke to prove to 40 people who probably haven&#8217;t thought about me since I walked out of their offices 18 months ago that they were wrong and I was right.<\/p>\n<p>Re-reading that last paragraph, even I think I&#8217;m crazy.<\/p>\n<p>(p.s. Other than being a pessimist about my entrepreneurship, my Dad has been great, especially when I was a young kid.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From age 20-26, I was, quite possibly, the world&#8217;s worst entrepreneur. I dropped out of college two classes away from graduating. In a typically low financial risk business &#8211; consulting &#8211; I managed to rack up hundreds of thousands in debt building, well, nothing. Wracked by credit card and equipment loan debt I had no<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;You Can&#039;t Do It&quot; is Powerful Motivation - SparkToro<\/title>\n<meta name=\"description\" content=\"From age 20-26, I was, quite possibly, the world&#039;s worst entrepreneur. I dropped out of college two classes away from graduating. 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