{"id":42,"date":"2012-05-19T07:45:08","date_gmt":"2012-05-19T07:45:08","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=42"},"modified":"2012-05-19T07:45:08","modified_gmt":"2012-05-19T07:45:08","slug":"the-webs-publishers-can-only-take-so-much","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/","title":{"rendered":"The Web&#8217;s Publishers Can Only Take So Much"},"content":{"rendered":"<p>The article <a href=\"http:\/\/www.thebestpageintheuniverse.net\/c.cgi?u=ranker_sucks\">11 Sexy Girls with Star Wars Tattoos that You Don&#8217;t Have the Right to Publish<\/a> should be scaring marketers and content creators at least as much as algorithmic updates from Google like Penguin and Panda scare SEOs. Content marketing is a phenomenal tactic, but this type of thing has real potential to ruin the power of great content by spamming those who can help it spread.<\/p>\n<p>In the late &#8217;90&#8217;s and early 2000&#8217;s, a few bad apples in the SEO community spammed email addresses, blogs, forums and websites of all kinds with manipulative link schemes, forever poisoning the well of the web&#8217;s sentiment against our industry. If we look back 5 years from now, I wouldn&#8217;t be surprised to find that the same tragic course has ruined the potential of the vast majority of viral content and created a backlash against content marketers in general.<\/p>\n<p>Saddest of all, I&#8217;ve got no ideas on how we stop this eventuality. Even if 99.5% of marketers follow a responsible, non-spam ethos, the 0.5% are more than enough to taint the ecosystem. Tragic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article 11 Sexy Girls with Star Wars Tattoos that You Don&#8217;t Have the Right to Publish should be scaring marketers and content creators at least as much as algorithmic updates from Google like Penguin and Panda scare SEOs. Content marketing is a phenomenal tactic, but this type of thing has real potential to ruin<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Web&#039;s Publishers Can Only Take So Much - SparkToro<\/title>\n<meta name=\"description\" content=\"The article 11 Sexy Girls with Star Wars Tattoos that You Don&#039;t Have the Right to Publish should be scaring marketers and content creators at least as\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Web&#039;s Publishers Can Only Take So Much - SparkToro\" \/>\n<meta property=\"og:description\" content=\"The article 11 Sexy Girls with Star Wars Tattoos that You Don&#039;t Have the Right to Publish should be scaring marketers and content creators at least as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-19T07:45:08+00:00\" \/>\n<meta name=\"author\" content=\"Rand Fishkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rand Fishkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\"},\"author\":{\"name\":\"Rand Fishkin\",\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570\"},\"headline\":\"The Web&#8217;s Publishers Can Only Take So Much\",\"datePublished\":\"2012-05-19T07:45:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\"},\"wordCount\":190,\"commentCount\":0,\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\",\"url\":\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\",\"name\":\"The Web's Publishers Can Only Take So Much - SparkToro\",\"isPartOf\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/#website\"},\"datePublished\":\"2012-05-19T07:45:08+00:00\",\"author\":{\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570\"},\"description\":\"The article 11 Sexy Girls with Star Wars Tattoos that You Don't Have the Right to Publish should be scaring marketers and content creators at least as\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sparktoro.com\/blog\/#website\",\"url\":\"https:\/\/sparktoro.com\/blog\/\",\"name\":\"SparkToro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sparktoro.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570\",\"name\":\"Rand Fishkin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"caption\":\"Rand Fishkin\"},\"url\":\"https:\/\/sparktoro.com\/blog\/author\/rand\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Web's Publishers Can Only Take So Much - SparkToro","description":"The article 11 Sexy Girls with Star Wars Tattoos that You Don't Have the Right to Publish should be scaring marketers and content creators at least as","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/","og_locale":"en_US","og_type":"article","og_title":"The Web's Publishers Can Only Take So Much - SparkToro","og_description":"The article 11 Sexy Girls with Star Wars Tattoos that You Don't Have the Right to Publish should be scaring marketers and content creators at least as","og_url":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/","og_site_name":"SparkToro","article_publisher":"https:\/\/facebook.com\/sparktoro","article_published_time":"2012-05-19T07:45:08+00:00","author":"Rand Fishkin","twitter_card":"summary_large_image","twitter_creator":"@sparktoro","twitter_site":"@sparktoro","twitter_misc":{"Written by":"Rand Fishkin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/#article","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/"},"author":{"name":"Rand Fishkin","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"headline":"The Web&#8217;s Publishers Can Only Take So Much","datePublished":"2012-05-19T07:45:08+00:00","mainEntityOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/"},"wordCount":190,"commentCount":0,"articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/","url":"https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/","name":"The Web's Publishers Can Only Take So Much - SparkToro","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/#website"},"datePublished":"2012-05-19T07:45:08+00:00","author":{"@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"description":"The article 11 Sexy Girls with Star Wars Tattoos that You Don't Have the Right to Publish should be scaring marketers and content creators at least as","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sparktoro.com\/blog\/the-webs-publishers-can-only-take-so-much\/"]}]},{"@type":"WebSite","@id":"https:\/\/sparktoro.com\/blog\/#website","url":"https:\/\/sparktoro.com\/blog\/","name":"SparkToro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sparktoro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570","name":"Rand Fishkin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","caption":"Rand Fishkin"},"url":"https:\/\/sparktoro.com\/blog\/author\/rand\/"}]}},"_links":{"self":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}