{"id":702,"date":"2012-10-23T08:51:01","date_gmt":"2012-10-23T08:51:01","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=702"},"modified":"2012-10-23T08:51:01","modified_gmt":"2012-10-23T08:51:01","slug":"we-can-do-better-than-bitly","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/we-can-do-better-than-bitly\/","title":{"rendered":"We Can Do Better Than Bit.ly"},"content":{"rendered":"<p>Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site&#8217;s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with a lack of knowledge of better platforms, though <a href=\"http:\/\/awe.sm\">awe.sm<\/a> seems worth a shot).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-703\" title=\"bitly-desaturated\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/bitly-desaturated.gif\" alt=\"\" width=\"600\" height=\"267\" \/><\/p>\n<p>We can do better than being forced to take multiple, non-intuitive actions to shorten a URL and getting mediocre analytics data in return. A couple weeks back, I <a href=\"https:\/\/twitter.com\/randfish\/status\/256876306770325504\">complained on Twitter about this<\/a>, and received many replies asking what features I&#8217;d want to see. So, tonight, I spent a little bit of time noodling on the subject and mocking up a hyper-simplistic wireframe of something that might work better, at least for me.<!--more--><\/p>\n<p>The result of that wireframing process is below, but beware, this is far, far too simplistic and not-thought-through to be a true product. It&#8217;s more of a brainstorm with a visual:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/betterthanbitly-lrg.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"betterthanbitly-sml\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/betterthanbitly-sml.gif\" alt=\"\" width=\"600\" height=\"536\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/betterthanbitly-lrg.gif\" target=\"_blank\">click for bigger version<\/a><\/p>\n<p>As you can see, I didn&#8217;t even have time to fill out all the datapoints next to the rows, which might make it hard to entirely grasp on a first look. Basically, the big features I want to see are:<\/p>\n<ul>\n<li>An idea of how my social sharing is performing alongside the clicks of my content<\/li>\n<li>Better analytical breakdowns of my shortening and sharing activity<\/li>\n<li>The ability to remove a URL (bit.ly enables &#8220;archiving&#8221; but not true removal)<\/li>\n<li>Granularity on where my sharing activity is working (in this wireframe I&#8217;m just showing 3 networks, but one could imagine inclusion of others &#8211; Tumblr, a blog, Pinterest, LinkedIn, etc)<\/li>\n<li>A big, frickin&#8217; box where I can paste the link right at the top, then share directly to my networks<\/li>\n<li>Graphs of clicks over time, broken down by social source<\/li>\n<li>Export to CSV features would be ideal, too<\/li>\n<li>Some form of tagging, like bit.ly&#8217;s &#8220;bundles&#8221; with metrics granularity across these (this way, I could separate events-based shares from my own blog content from content I share from others&#8217; sites, maybe even split by type of content &#8211; image vs. video vs. posts, etc.)<\/li>\n<\/ul>\n<p>A 30 minute wireframe isn&#8217;t going to do this justice, but I strongly believe there&#8217;s an opportunity for a better URL shortener to come in and take bit.ly&#8217;s place, particularly among marketers attempting to improve their results.<\/p>\n<p>Heck, if no one else is building it, maybe Moz will \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site&#8217;s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6,11],"tags":[],"class_list":["post-702","post","type-post","status-publish","format-standard","hentry","category-data","category-marketing","category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Can Do Better Than Bit.ly - SparkToro<\/title>\n<meta name=\"description\" content=\"Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/we-can-do-better-than-bitly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Can Do Better Than Bit.ly - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. 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