{"id":7240,"date":"2022-06-27T23:27:38","date_gmt":"2022-06-28T06:27:38","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=7240"},"modified":"2022-06-27T23:45:54","modified_gmt":"2022-06-28T06:45:54","slug":"sparktoro-demographics-3-underrated-ways-to-upgrade-your-marketing","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/sparktoro-demographics-3-underrated-ways-to-upgrade-your-marketing\/","title":{"rendered":"SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing"},"content":{"rendered":"\n

It\u2019s been about one year<\/a> since we launched Demographics in SparkToro, and it\u2019s one of our most popular features. Many of our customers use the insights to develop personas<\/a>, run programmatic ads, evaluate brand marketing partnerships, and more.<\/p>\n\n\n\n

But I have a feeling there are even more creative use cases that our community hasn\u2019t yet tapped into.<\/p>\n\n\n\n

So I\u2019m outlining these cheat codes below. Enjoy!<\/p>\n\n\n\n

Use job titles to reach people by their demographics<\/h2>\n\n\n\n

We get this question pretty often: How do I find the sources of influence for my audience of Gen Xers?<\/em><\/p>\n\n\n\n

The best way to do this is to think more holistically about this audience. Do you already know of a social account that\u2019s popular among this age group? Better yet, can you guess a self-identifier that they\u2019re likely to use in their social media profile? Like a job title?<\/p>\n\n\n\n

In a recent customer interaction<\/a>, I suggested our customer find their audience of Gen X marketers with a potentially common job title: VP of Marketing.<\/p>\n\n\n\n

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SparkToro overview of some of the behaviors and demographics of people whose profiles include “VP Marketing”<\/figcaption><\/figure>\n\n\n\n

My hypothesis is that these people have been in marketing for 10+ years and are likely to have reached the title of VP. I then compared this query against the title of “Marketing Director,” to see the differences in audience attributes across marketing levels. I figure a person with the title of \u201cMarketing Director\u201d is likely to report to a VP. A director might <\/em>even be younger than a VP. <\/p>\n\n\n\n

Of course, we know that people of different ages can have different job titles \u2014 and age does not equal seniority level in a company. But I think it’s likely that in many instances, there is a correlation between age and job title.<\/p>\n\n\n\n

In looking at the SparkToro Demographics of both queries we can see that in the age range of 36-50, 44%<\/strong> of people self-identify as Marketing Directors. And 48%<\/strong> of people who self-identify as VP Marketing. So while those percentages aren’t that different, my hypothesis holds some truth.<\/p>\n\n\n\n

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SparkToro Demographics data that show in the Gen X audience, 44% of people self-identify as marketing directors, and 48% self-identify as VPs of marketing<\/figcaption><\/figure>\n\n\n\n

Next, I looked at SparkToro’s Compare Audience<\/a> to compare how the sources of influence differ in VP Marketing vs. Marketing Director. Here are a few screenshots and some key differences:<\/p>\n\n\n\n

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SparkToro Compare Audience data of marketing directors and VPs of marketing<\/figcaption><\/figure>\n\n\n\n