{"id":7582,"date":"2022-12-05T21:33:55","date_gmt":"2022-12-06T05:33:55","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=7582"},"modified":"2022-12-05T21:34:04","modified_gmt":"2022-12-06T05:34:04","slug":"new-audience-tracking-is-now-available-in-sparktoro","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/new-audience-tracking-is-now-available-in-sparktoro\/","title":{"rendered":"NEW: Audience Tracking is Now Available in SparkToro"},"content":{"rendered":"\n

Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis on “most popular<\/em>” \ud83d\ude09. That data is undoubtedly valuable: it helps folks know where and how to reach their customers online.<\/p>\n\n\n\n

But, in the two years SparkToro’s been active, we observed a handful of our smartest, most diligent customers searching for the same audiences over and over, month after month. Why? Because they wanted to see what changed<\/strong>. They weren’t just seeking out the most popular podcasts or the most-used phrases; they wanted to know what was new, emerging, rising, falling\u2014changing<\/strong>.<\/p>\n\n\n\n

Starting today, we’re making that 1000X easier. No longer do you need to search every month, export to Excel, calculate deltas, and extract those changes manually. From now on, Audience Tracking will do it for you automatically. Here’s what that looks like:<\/p>\n\n\n

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If you’re ready to try tracking (and you have a paid SparkToro subscription) you’ll find the “Track Audience” button available in the top-right corner of every search overview page:<\/p>\n\n\n

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If you don’t yet have a paid account, or you want to see what Audience Tracking looks like in action, check out these examples queries, which are available to everyone with a free or paid account:<\/p>\n\n\n\n

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  1. Frequently uses the hashtag: #cancerresearch<\/a><\/li>\n\n\n\n
  2. Follows the social account: @EducationWeek<\/a><\/li>\n\n\n\n
  3. Uses these word(s) in their profile: nutritionist<\/a><\/li>\n<\/ol>\n\n\n\n

    Let’s dive into the how, what, and why.<\/p>\n\n\n\n

    Why Should You Track Your Audience?<\/h2>\n\n\n\n

    Usually, when I recommend SparkToro to marketers, it’s when they have a specific problem they need to solve\u2014problems like:<\/p>\n\n\n\n