{"id":875,"date":"2013-03-20T13:17:27","date_gmt":"2013-03-20T13:17:27","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=875"},"modified":"2013-03-20T13:37:16","modified_gmt":"2013-03-20T13:37:16","slug":"expectation-of-100-percent","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/expectation-of-100-percent\/","title":{"rendered":"The Expectation of 100%"},"content":{"rendered":"<p>It&#8217;s 4:36am. I&#8217;ve been awake for an hour, stumbling through email and catching up on reading. G and I flew back from London two nights ago, and although I slept great last night, I crashed at 10pm tonight and only managed 6 hours before the jetlag kicked in.<\/p>\n<p><a href=\"http:\/\/www.seomoz.org\/team\/casey\">Casey<\/a>, who runs the inbound engineering team at Moz, and I had an interesting conversation before I left (note: this is from jetlagged, 4am memory, so hopefully I&#8217;m capturing the spirit if not the right words):<\/p>\n<blockquote><p><em><strong>Casey:<\/strong> Why are you out of the office so much?<\/em><\/p>\n<p><em><strong>Me:<\/strong> Same reasons as always &#8211; lots of brand building and making connections, some direct marketing value, some serendipity<\/em><\/p>\n<p><em><strong>Casey:<\/strong> You know, when you&#8217;re in a meeting, things get done faster and more efficiently. There&#8217;s less discussion and more action.<\/em><\/p>\n<p><em><strong>Me:<\/strong> I know. I&#8217;m sorry. But in some ways, that&#8217;s how it has to be. The company&#8217;s getting bigger. I can&#8217;t be in all the meetings and we need to find ways to scale that don&#8217;t require my presence or input. And we&#8217;ve been doing pretty well so far.<\/em><\/p><\/blockquote>\n<p>The funny part is, I&#8217;ve actually been in Seattle much more this year than in years past (spent 20\/78 days so far in 2013 on the road). I&#8217;ve been intentionally limiting my travel schedule to do more Moz stuff at home. But Casey&#8217;s right. I&#8217;m trying to get out of the weeds and out of the tactical day-to-day decisions and focus on other stuff. It&#8217;s pretty different from 3-4 years ago when a few of us would get in a room, hammer out a plan, and then go do it (though, if we&#8217;re being honest, the past had plenty of inefficiencies, too).<!--more--><\/p>\n<p>But even when I&#8217;m home, I&#8217;m out of the office a lot. My biggest responsibility and largest time consumer these days is 1:1s. I sit down with a ton of Mozzers (there&#8217;s 120 of us now) and try to get a sense for their happiness, their job responsibilities, where (and whether) they feel like they&#8217;re making a positive contribution. Then I take a lot of that data and bring it back to the company level &#8211; working on team structures, policies, processes, and hiring that will help.<\/p>\n<p>The days are filled with context switching that, on reflection, even I find crazy. Yesterday&#8217;s a good example:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Get up at 7am (thanks to jetlag) and plow through email, then do lots of sharing &amp; interaction catch-up on Twitter. Feel guilty (as usual) for not being able to get a blog post up in so long.<\/span><\/li>\n<li>Walk to the office at 9:35am and arrive barely in time for my first marketing stand-up (a 15-minute block where folks on the team give a brief shout-out to the projects they&#8217;re working on). I&#8217;m trying to spend more personal time with our marketing team due to some internal changes &amp; challenges. That will probably continue for a couple months and then I&#8217;ll back out and maybe dive in with another group. Last year it was a lot of time with the <a href=\"http:\/\/www.seomoz.org\/api\">Mozscape<\/a> team, and early this year it was with the <a href=\"http:\/\/freshwebexplorer.seomoz.org\/\">Fresh Web Explorer<\/a> team.<\/li>\n<li>Run over to Cafe Ladro for a coffee with a potential candidate.<\/li>\n<li>Dash to lunch with <a href=\"http:\/\/www.seomoz.org\/team\/joanna\">Joanna<\/a> at Lola to chat about marketing projects.<\/li>\n<li>1:1 with <a href=\"http:\/\/www.seomoz.org\/team\/adam\">Adam<\/a>, our head of product, that&#8217;s cut short by my tardiness.<\/li>\n<li>Call with a VC firm that wants to invest, but we&#8217;re not looking to raise a round and I say as much. It&#8217;s interesting to hear the things that matter to them, and good to maintain these sorts of relationships. Who knows what the future will bring (though I have my fingers crossed we won&#8217;t need to raise another round).<\/li>\n<li>1:1 with <a href=\"http:\/\/www.seomoz.org\/team\/jon\">Jon<\/a>, a new addition to our product team who&#8217;s taking over some long neglected projects (like the poor Mozbar). We have an awesome chat, and he tells me that his first few weeks here have been amazing. I&#8217;m thrilled, but tell him that we have to stay vigilant. Moz isn&#8217;t going to be a great company to work for if we start letting little things slide, so I want him to tell me (or Samantha &#8211; his manager) if he&#8217;s seeing anything here that feels broken or needs help. That gets onto a chat about his last company, where disciplined use of agile methodology saw a great return in speed of deployment on engineering &amp; product teams. Later, I&#8217;ll bring that feedback to Anthony (our CTO) who&#8217;s working on process across engineering (to be honest, he&#8217;s done a remarkable job and shit is shipping, but it&#8217;s good to stay on our toes).<\/li>\n<li>Meet with Marissa, a longtime friend whom I&#8217;ve been trying to get on our team for forever. She&#8217;s remarkably talented and experienced, but her background (primarily in the non-profit sector) is tough to match up with existing open roles. I&#8217;m hopeful we&#8217;ll find something, though. That reminds me, I need to email <a href=\"http:\/\/www.seomoz.org\/team\/emmi\">Emmi<\/a>, one of our recruiters, who also met with Marissa (be right back).<\/li>\n<li>Meet with a former Mozzer whom we somehow missed exit interviewing. We chat for a bit about the positive and negative experiences she had here. Some of it&#8217;s tough to hear, but I want to know all the feelings and experiences people have here &#8211; it&#8217;s the only way to improve.<\/li>\n<li>Chat with the eteam for an hour about the big issues facing us. We&#8217;ve overhired against budget, and way overspent on contractors in order to help us launch a big project that&#8217;s due for end of April. Thankfully, we&#8217;ve got a nice balance sheet, but we need to slow down adding new people to the team until we see how Spring goes from a revenue growth perspective. We also have a few team issues to talk through and I try to bring my experiences with internal and external folks to everyone for consideration and discussion.<\/li>\n<li>We end slightly late, but it works out. Geraldine&#8217;s driven down to the office so we can attend a dinner in honor of the team that launched <a href=\"http:\/\/freshwebexplorer.seomoz.org\/\">Fresh Web Explorer<\/a>. It was a really hard project &#8211; probably worthy of its own blog post &#8211; but long story short, the first version was tested and planned for release in December, and feature creep + lots of technical challenges pushed it back many times. Seeing the adoption and value it&#8217;s providing to our subscribers, though, it was all worth it.<\/li>\n<li>We get home at 8:30pm and are both exhausted. We head to our computers, finish answering the most important emails, and then hit the hay. Tomorrow (now today), I have an equally demanding, context-switching day and a public speaking event in the evening. I&#8217;m pretty sure there&#8217;ll be some bags under my eyes for that one.<\/li>\n<\/ul>\n<p>I don&#8217;t share this to complain or to seek sympathy. I love my job. LOVE. I feel like I must be among the 0.001% of the luckiest people on this planet. So many people who work in technology and marketing don&#8217;t get to control their own destiny or make the impact they want, but I think I have that opportunity.<\/p>\n<p>This job is hard. It&#8217;s hard because it requires so much discipline, care, time, emotional energy, and the ability to jump way down into the details and way back up into the big vision\/long view. It&#8217;s hard because there&#8217;s so much knowledge I need to have to be effective and uncovering it can be time-consuming and sometimes scary. It&#8217;s hard because the obligations and pressure, both internal and external, are so high. It&#8217;s hard because I fuck up a lot, and it&#8217;s my first time doing this, and every day this team is the largest team I&#8217;ve ever run, and every month it&#8217;s the most revenue and costs I&#8217;ve ever had in a budget, and every 6 months it feels like an entirely new set of responsbilities and challenges.<\/p>\n<p>I think a lot of what I feel right now is something I talked about with <a href=\"http:\/\/www.seomoz.org\/team\/hillari\">Hillari<\/a>, who manages team happy, a few weeks back. I&#8217;ll try to illustrate:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/expectation-of-100.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-879\" alt=\"expectation-of-100\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/expectation-of-100.gif\" width=\"602\" height=\"531\" \/><\/a><\/p>\n<p>Hillari worries about pleasing 100% of the people 100% of the time. And she&#8217;s in charge of events, meals, office equipment, seating charts, and a thousand other things that are designed to make Moz a comfortable, wonderful work environment. But sometimes, someone isn&#8217;t going to be happy. They wanted to sit by a window and one wasn&#8217;t available. They wanted the gluten-free soy snack and we ran out. They thought the beverage selection at the venue for the last all-hands was too limited. All of this is natural, normal, and OK. But poor Hillari sweats every detail. That&#8217;s part of what makes her so incredible at her job, but it also means a lot of undeserved emotional strife.<\/p>\n<p>So, as Hillari and I were talking, I referenced <a href=\"http:\/\/anchorpoint.blogs.com\/\">Amy<\/a> &amp; <a href=\"http:\/\/www.feld.com\/wp\/\">Brad&#8217;s<\/a> book, <a href=\"http:\/\/www.startuprev.com\/books-life\/\">Startup Life<\/a>:<\/p>\n<blockquote><p><em>&#8230;we reserve one day a month, for a special dinner we call &#8220;Life Dinner.&#8221;<\/em><\/p>\n<p><em>On the first day of every month, we go out to a dinner. It&#8217;s not &#8220;date night&#8221; (we have plenty of those). Instead, it&#8217;s a spcial celebration of being alive. It&#8217;s a chance to reflect on the past month and talk about what&#8217;s coming up in the next month, an opportunity to give each other a &#8220;non-Hallmark-promoted-holiday&#8221; gift, which we manage to do most months&#8230;<\/em><\/p>\n<p><em>&#8230; We have been doing this for 12 years. We miss one or two a year. That&#8217;s okay as it&#8217;s part of our fail 12.5 percent of the time rule (Brad gets to blow it one out of eight times).<\/em><\/p><\/blockquote>\n<p>I love Brad &amp; Amy&#8217;s intelligent setting of expectations. A built-in, expected rate of failure is so damn smart, and so essential, too. Imagine the guilt of missing a life dinner with your romantic partner. It could be overwhelming and the catalyst for huge fights and a lot of pain. Unless&#8230; you&#8217;ve got a built-in failure rate. I shared that with Hillari, and we talked about the difference between striving for 100% and expecting 100%, and why the former&#8217;s so valuable and the latter so harmful.<\/p>\n<p>I don&#8217;t know whether it helped Hillari to have that concept, but it&#8217;s something I believe in, and something I&#8217;m working to internalize.\u00a0And even though I know it&#8217;s OK to mess up now and again, even though I&#8217;m coaching other people about how it&#8217;s OK to target 90% instead of 100, I still feel this great weight on my shoulders to get everything right.<\/p>\n<p>I need to step back, take a deep breath, acknowledge that even though the job is hard, the company is in a good place, and hitting 90% is pretty good.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s 4:36am. I&#8217;ve been awake for an hour, stumbling through email and catching up on reading. G and I flew back from London two nights ago, and although I slept great last night, I crashed at 10pm tonight and only managed 6 hours before the jetlag kicked in. Casey, who runs the inbound engineering team<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,9],"tags":[],"class_list":["post-875","post","type-post","status-publish","format-standard","hentry","category-moz","category-personal","category-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Expectation of 100% - SparkToro<\/title>\n<meta name=\"description\" content=\"It&#039;s 4:36am. I&#039;ve been awake for an hour, stumbling through email and catching up on reading. 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