{"id":9024,"date":"2024-06-03T00:07:07","date_gmt":"2024-06-03T07:07:07","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=9024"},"modified":"2024-06-04T16:17:08","modified_gmt":"2024-06-04T23:17:08","slug":"new-search-modifiers-in-sparktoro-v2-make-it-easy-to-analyze-your-audiences-search-intent","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/new-search-modifiers-in-sparktoro-v2-make-it-easy-to-analyze-your-audiences-search-intent\/","title":{"rendered":"NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience’s Search Intent"},"content":{"rendered":"\n

We’ve got a whole slew of new features coming to SparkToro V2, the first of which launches today.<\/p>\n\n\n\n

What is it: <\/strong>Search Modifiers is a new tab in the Keywords section that aggregates all of the terms and phrases found in Google’s search “chips” (also called “topic filters” for a given query. The data is provided alongside a measure of frequency (how often the modifier was seen) and affinity (which combines both frequency and the prominence of the chip each time it was seen).<\/p>\n\n\n

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Search “topic filters” from Google (left), and SparkToro V2 aggregation into “search modifiers” (right)<\/figcaption><\/figure>\n<\/div>\n\n\n

How can it help you do better marketing? <\/strong>The value here is both in keyword analysis for search marketing purposes (SEO and PPC) and in broader, strategic understanding of the audiences you target or those of your competition.<\/p>\n\n\n\n

For search marketers, seeing these aggregated modifiers can give guidance on content to create, search keywords to target, and broader thematic thinking about your content. For example, if many queries your audience performs brings back search modifiers around video, you might consider creating YouTube (or self-hosted) videos in addition to traditional website-centric content. Similarly, if many searches include modifiers about a related subtopic (“on sale” or “outdoor” or “with storage”), content that addresses those variables may be a wise inclusion for pages that already exist or those you plan to create.<\/p>\n\n\n\n

For content and marketing strategists, the aggregation of this information can be just as useful. For example, imagine you’re helping the folks at Bitdefender upgrade their content and positioning strategy.<\/p>\n\n\n

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The data above might suggest that there’s significant value to including descriptions of exactly the kinds of operating systems (e.g. Windows 10 rather than just “PC” or “Windows PC”) included in the pricing and packaging. Obviously, this might have some SEO benefits, too, but the real goal is to gain a deep understanding of what customers want, how they think, and what they’re doing so you can better reach them with your messages.<\/p>\n\n\n\n

Other applications include:<\/p>\n\n\n\n

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  • Finding content opportunities that may not be obvious from search keywords (or the Reddit-sourced key phrases) alone<\/li>\n\n\n\n
  • Assisting product strategy decisions on what to make with searcher intent data<\/li>\n\n\n\n
  • Informing product or advertising creative to help make it more relevant to your audience’s interest<\/li>\n\n\n\n
  • Combining and contrasting search modifiers across different audiences to identify unique messaging, targeting, or advertising opportunities<\/li>\n<\/ul>\n\n\n\n

    As with all SparkToro features, this tab’s results can be exported, added to lists, and sorted in the UI.<\/p>\n\n\n\n

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    5-Minute Video Walkthrough<\/h2>\n\n\n\n