{"id":9073,"date":"2024-06-13T15:35:57","date_gmt":"2024-06-13T22:35:57","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=9073"},"modified":"2024-06-13T15:36:00","modified_gmt":"2024-06-13T22:36:00","slug":"new-serp-features-are-now-in-sparktoro-v2-to-help-you-see-what-types-of-results-google-shows-your-audience","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/new-serp-features-are-now-in-sparktoro-v2-to-help-you-see-what-types-of-results-google-shows-your-audience\/","title":{"rendered":"NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience"},"content":{"rendered":"\n

As I promised last week, when we launched Search Modifiers in V2<\/a>, SparkToro has a whole bunch of new product updates to release. The second of these arrives today: SERP Features.<\/p>\n\n\n\n

What is it?<\/strong> SERP Features aggregates all the keywords your audience searches for in Google, extracts the most common types of results Google shows, and provides the frequency (and comparative frequency) with which those appear.<\/p>\n\n\n

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There are a wide variety of use-cases, but our goal is to help you:<\/p>\n\n\n\n

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  • Gain a rapid understanding of what Google’s putting in the search results across a wide swath of keywords your audience is likely to search for<\/li>\n\n\n\n
  • Prioritize your content creation efforts to align with what your audience’s searches show<\/li>\n\n\n\n
  • Prove to your clients\/bosses\/teams why content efforts in areas like images, videos, answers to common questions, products, etc. are worthwhile investments<\/li>\n\n\n\n
  • Analyze competitors’ audiences to see what types of content are showing for their searchers<\/li>\n\n\n\n
  • Examine new audience targets (by job title\/role\/interests or by domain\/keyword) and determine what investments might help you reach more of them<\/li>\n<\/ul>\n\n\n\n

    This 2.5 minute video will walk you through exactly what the feature does and how you can use it in your marketing and content strategy efforts:<\/p>\n\n\n\n