{"id":914,"date":"2013-04-06T05:46:56","date_gmt":"2013-04-06T05:46:56","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=914"},"modified":"2013-04-07T00:47:19","modified_gmt":"2013-04-07T00:47:19","slug":"is-google-approaching-twitters-marketing-value","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/is-google-approaching-twitters-marketing-value\/","title":{"rendered":"Is Google+ Approaching Twitter&#8217;s Marketing Value?"},"content":{"rendered":"<p>On April 4th at 6:30pm Pacific Time I put up <a href=\"\/blog\/11-tips-i-gave-to-marketers-this-morning\/\">a blog post<\/a> on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred &#8211; Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+):<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/randfish-twitter-gplus.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-915\" alt=\"randfish-twitter-gplus\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/randfish-twitter-gplus.gif\" width=\"456\" height=\"188\" \/><\/a><\/p>\n<p>On Google+, 50,296 have me in their circles.<\/p>\n<p>On Twitter, 89,866 follow me.<\/p>\n<p>I have 55.9% of the numerical encirclers\/followers on G+ that I do on Twitter. Yet here are the stats from the sharing of that last blog post via <a href=\"https:\/\/bitly.com\/10D2CRI+\">bit.ly&#8217;s tracking<\/a>:<!--more--><\/p>\n<p><a style=\"text-align: center;\" href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/gplus-vs-twitter-clicks.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-916 aligncenter\" alt=\"gplus-vs-twitter-clicks\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/gplus-vs-twitter-clicks.gif\" width=\"390\" height=\"511\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>And here&#8217;s the data from my Google Analytics account:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/ga-for-11tips-post.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-917\" alt=\"ga-for-11tips-post\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/ga-for-11tips-post.gif\" width=\"720\" height=\"288\" \/><\/a><\/p>\n<p>Google+ is not quite reaching, nor exceeding Twitter&#8217;s traffic, and the avg. visit duration is actually worse, but it&#8217;s certainly getting a much higher click-through-rate (CTR) per follower\/encircler.<\/p>\n<p>Is this pattern an outlier?<\/p>\n<p>Looking through my last few shares, the answer is yes. I share (nearly) every post published on this blog to my Twitter, Facebook, and Google+. Twitter should be slightly overrepresented because I usually share 2-3X there, vs. only once on Google+ or Facebook. Here&#8217;s a pretty average breakdown of what my bit.ly stats look like (<a href=\"https:\/\/bitly.com\/11iHypm+\">full data here<\/a>):<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i.minus.com\/iLiUNk0hjSzDY.gif\" width=\"450\" height=\"634\" \/><\/p>\n<p>But, traffic isn&#8217;t the only reason to be on Google+. The other benefits &#8211; markup in Google&#8217;s search results that help bias clicks, rel=author that may (today or in the future) help rankings (and already help CTR), social proof for logged-in Google users, benefits in the Google Local\/Maps results, etc. &#8211; are already pretty damn compelling. And if all that isn&#8217;t enough, Google&#8217;s doing everything in their considerable power to get people signed up and engaged with G+.<\/p>\n<p>Below is a photo I took in downtown Sydney of a Google booth signing people and small businesses up to use their service.\u00a0When I tweeted it, I discovered (<a href=\"https:\/\/twitter.com\/randfish\/status\/319669486087188481\">via replies<\/a>) it&#8217;s not an anomaly, but is happening in many cities around the world.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/i.minus.com\/jbgSqHVliJlgQT.jpg\" width=\"463\" height=\"584\" \/><\/p>\n<p>Google&#8217;s not going to let G+ be anything but a success. As a marketer, Ive got the feeling we&#8217;ll be talking in the next year or two about G+ rivaling the influence of Twitter for web marketing campaigns of every kind. It&#8217;s hard, at this point, to argue against being an adopter of the service.<\/p>\n<p>p.s. I suspect many would make the argument that right now, G+ is primarily\/most heavily used by technologists &amp; marketers. I agree. So was Twitter in its early days. The outsized benefits of being an early adopter of that network are pretty clear, so I&#8217;m challenged to understand how one could reasonably use that logic to argue against making Google+ part of your marketing mix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred &#8211; Google+ drove as many visits to the<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"class_list":["post-914","post","type-post","status-publish","format-standard","hentry","category-data","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Google+ Approaching Twitter&#039;s Marketing Value? - SparkToro<\/title>\n<meta name=\"description\" content=\"On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/is-google-approaching-twitters-marketing-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Google+ Approaching Twitter&#039;s Marketing Value? 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