{"id":9196,"date":"2024-07-31T21:59:35","date_gmt":"2024-08-01T04:59:35","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=9196"},"modified":"2025-01-27T15:29:45","modified_gmt":"2025-01-27T23:29:45","slug":"when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/","title":{"rendered":"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way"},"content":{"rendered":"\n

“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?”<\/em><\/p>\n\n\n\n

I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is.<\/p>\n\n\n\n

When I first wrote about Zero-Click Content back in July 2022<\/a> (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our platform-native world. I pointed out that most of our social networks suppresses links. I pointed to Rand’s 2020 research that two-thirds of Google searches ended without a click<\/a>. And so I brought forth the solution of Zero-Click Content: native-to-platform content that provides instant, standalone value without additional required context. The insight can stand on its own, and the reader\/consumer doesn’t need to click on anything in order to understand it.<\/p>\n\n\n\n

Since then, many have adopted the tactic, focusing on giving standalone value with their social media content. More broadly, podcasters edit their shows into shorter, standalone clips. Writers house all their content in their email newsletters, not so much their blog. Some creators successfully grow YouTube channels just with YouTube Shorts \u2014 the zero-click content of YouTube. The platforms continue to suppress our posts with links, and today, ~60% of Google searches end without a click<\/a>. The past two years have shown the internet has really become a Zero-Click Marketing<\/a> world. <\/p>\n\n\n\n

But since that foundational zero-click piece, I\u2019ve realized I was unclear about a key tactic. In my quest to persuade you to create content that doesn\u2019t require clicking, I might\u2019ve given you the impression that you should never post links. This has raised the question: \u201cSo\u2026 you want us to stop posting links?\u201d<\/em><\/p>\n\n\n\n

No. It\u2019s not that. It\u2019s that we need to recognize that the platforms are pushing users away from clicks, which means we can no longer depend on earning that click. We need to <\/strong>optimize for impressions and make it as easy as possible for readers\/consumers to convert in order to push our marketing forward. That means we need to spoon-feed them reasons to choose us, search for us, and hell, quickly find that link in bio. It doesn\u2019t mean \u201cnever link,\u201d it means we need to think bigger and more strategically than just dropping links in our social media posts.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What\u2019s the latest information in clicks, algorithms, and referrals, and how did they push us to this point?<\/h2>\n\n\n\n

Remember: those social networks are still throttling our posts with links. And in our 2024 zero-click search study<\/a>, we\u2019ve found that ~60% of Google searches end without a click. Of those searches that do have a click, nearly 30% of them go to a Google-owned entity. (Hmm\u2026 should we all try to grow that YouTube channel that\u2019s collecting dust? Probably.)<\/p>\n\n\n\n

At any rate, people aren\u2019t exactly hanging out on Google anyway. When we looked at referral traffic and where web users are spending their time<\/a>, we found most people are hanging out on social media. Then news sites. Then productivity sites like Gmail, Microsoft Office, AWS, Github, and tools like ChatGPT<\/a>. Then ecommerce sites like eBay, Amazon, and Etsy. Finally, Google\/search comes in 5th place.<\/p>\n\n\n\n

Google is still sending the lion\u2019s share of traffic<\/a>\u2026 but even when they \u2014 or most of the platforms, for that matter \u2014 do, we can\u2019t even see that traffic because of the flaws in attribution.<\/p>\n\n\n\n

Platforms like TikTok, WhatsApp, Slack, Facebook Messenger, Discord, and Mastodon are fully hiding referral strings, which means any referral traffic you get from them show up your analytics tool as \u201cdirect.\u201d<\/a> This is called \u201cDark Traffic,\u201d specifically, Dark Social. And varying percentages of almost every social network\u2019s referral traffic falls under it.<\/p>\n\n\n\n

All this signals why clawing at attribution and counting on the platforms to send you traffic is an uphill battle. What\u2019s the point in spending half your day digging into those faulty attribution metrics if it comes at the expense of losing time and energy creating marketing campaigns that matter?<\/p>\n\n\n\n

Maybe correlation is the old<\/s> new attribution.<\/h2>\n\n\n\n

Yeah, I said it. Chasing down attribution is a waste of time. If you\u2019re running Google and Meta ads, each of those platforms is going to try to claim outsized credit. If you\u2019re running digital ads but also have engaging social accounts and a widely shared blog, you\u2019re never going to get true attribution to your organic content \u2014 and chances are, you\u2019ll wind up giving more kudos to the advertising activities because, after all, ThAt\u2019S ROI yOu CaN SeE. Sure, if the only marketing you\u2019re doing<\/em> is running Instagram ads for your DTC brand, then by all means, give Meta credit where it\u2019s due. But if you also happen to have a killer organic Instagram strategy, you better believe that\u2019s powering a bunch of word of mouth and referrals that you simply cannot track. <\/p>\n\n\n\n

Here\u2019s another thing I\u2019ll need to be extra clear on: I\u2019m not suggesting you don\u2019t look at return on investment on your marketing efforts. I\u2019m saying we need to track success with our eyes wide open. Remember, attribution is dying<\/a>.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Apple’s privacy changes, particularly the implementation of App Tracking Transparency (ATT) in iOS 14.5, had a major impact on attribution, to the tune of ~$10 billion lost for Meta in 2022<\/a>. Let\u2019s not forget anti-tracking and privacy laws in California, Canada, New York, and the EU, and those pesky cookie permissions and do-not-track protocols.<\/p>\n\n\n\n

Even without all that, about one-third to half of all internet users use an ad blocker<\/a> on one or more of their devices. Those ad blockers don\u2019t just block ads, they block all of marketers\u2019 tracking.<\/p>\n\n\n\n

So now what? If we can\u2019t count on pristine, grade-A attribution, we can learn from our out-of-home (OOH) advertising friends. (AdQuick<\/a> and OneScreen<\/a>, where you at?) Anyone who\u2019s successfully run a billboard campaign knows you don\u2019t just buy roadside placements and hope for the best. You look at standard metrics like site traffic, app downloads, store visits, same-store\u2013sales-adjusted-for-seasonality and even branded search lift<\/a>. What great marketers and OOH marketers have in common is this: they know that marketing is a long game.<\/strong> You don\u2019t throw up a billboard for 3 weeks then call it a failure when you don’t bring in extra revenue, just like you don\u2019t call your social media manager a failure when their engaging content doesn\u2019t convert a customer within a week.<\/p>\n\n\n\n

We should all keep a pulse on key performance indicators that a cross-departmental team can agree upon. And we would be wise to consider building correlation models that indicate increased lift, leads, and revenue over time. <\/p>\n\n\n\n

Stop pushing numbers on that spreadsheet and get to work shooting that tutorial video that will help your users, writing that blog post you know your audience is going to share, or preparing for that podcast where you have meaningful conversations with your customers.<\/p>\n\n\n\n

Zero-Click Marketing is art and science.<\/h2>\n\n\n\n

Create marketing campaigns that people will actually care about \u2014 you know, optimize for those impressions so that people will actually see and be moved by your marketing. This is the art of speaking to people where they are, in ways that resonate, with messages they care about that have the impact you want.<\/p>\n\n\n\n

Guide your decisions by the science of understanding people and the platforms on which they spend time. It\u2019s uncovering audience behaviors, preferences, demographics, sources of influence, behavior, etc. and then investing wisely in the right places with the right content, using lift-based measurement to judge impact and choose where to double-down and where to pull back. It\u2019s developing an understanding of algorithms and machine learning that rule our platforms.<\/p>\n\n\n\n

You can use several hacks in hopes of circumventing the algorithmic punishments: Put your link in the comments of your LinkedIn post. Use a fancy linktree in your Instagram or TikTok bio. Add an additional threaded post to your original Threads or Twitter\/X post that contains the link. <\/p>\n\n\n\n

You can also mix and match your posting strategy. Accrue some goodwill with the platform itself with, say, 4, of your standalone, native-to-platform posts. And then burn some of that algorithmic capital with a 5th post that does contain the link. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I encourage you to do all these things as long as you don\u2019t lose the bigger picture. These are all just optimizations to make sure that the machines are serving up the amazing stuff that you created for people. Zero-Click Marketing only really works when you have something valuable to offer. And it\u2019s a mix of both art and science.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?” I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is. When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21,69],"tags":[25,57],"class_list":["post-9196","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media","category-zero-click","tag-zero-click-content","tag-zero-click-marketing"],"yoast_head":"\nWhen Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro<\/title>\n<meta name=\"description\" content=\""Zero-Click Marketing sounds good and all, but how do I get executive buy-in?" I hear that question a lot. I think it signals a fundamental\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro\" \/>\n<meta property=\"og:description\" content=\""Zero-Click Marketing sounds good and all, but how do I get executive buy-in?" I hear that question a lot. I think it signals a fundamental\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-01T04:59:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T23:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-31-at-9.37.05%E2%80%AFPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda Natividad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Natividad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/\"},\"author\":{\"name\":\"Amanda Natividad\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/267eae421b3417b09bcc1dbc44f77644\"},\"headline\":\"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way\",\"datePublished\":\"2024-08-01T04:59:35+00:00\",\"dateModified\":\"2025-01-27T23:29:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/\"},\"wordCount\":1454,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/what-killed-attribution.png\",\"keywords\":[\"zero-click content\",\"zero-click marketing\"],\"articleSection\":[\"Marketing\",\"Social Media\",\"Zero Click\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/\",\"name\":\"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/what-killed-attribution.png\",\"datePublished\":\"2024-08-01T04:59:35+00:00\",\"dateModified\":\"2025-01-27T23:29:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/267eae421b3417b09bcc1dbc44f77644\"},\"description\":\"\\\"Zero-Click Marketing sounds good and all, but how do I get executive buy-in?\\\" I hear that question a lot. I think it signals a fundamental\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/what-killed-attribution.png\",\"contentUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/what-killed-attribution.png\",\"width\":800,\"height\":801},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/\",\"name\":\"SparkToro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/267eae421b3417b09bcc1dbc44f77644\",\"name\":\"Amanda Natividad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g\",\"caption\":\"Amanda Natividad\"},\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/author\\\/amanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro","description":"\"Zero-Click Marketing sounds good and all, but how do I get executive buy-in?\" I hear that question a lot. I think it signals a fundamental","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/","og_locale":"en_US","og_type":"article","og_title":"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro","og_description":"\"Zero-Click Marketing sounds good and all, but how do I get executive buy-in?\" I hear that question a lot. I think it signals a fundamental","og_url":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/","og_site_name":"SparkToro","article_publisher":"https:\/\/facebook.com\/sparktoro","article_published_time":"2024-08-01T04:59:35+00:00","article_modified_time":"2025-01-27T23:29:45+00:00","og_image":[{"width":2016,"height":1136,"url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/Screenshot-2024-07-31-at-9.37.05%E2%80%AFPM.png","type":"image\/png"}],"author":"Amanda Natividad","twitter_card":"summary_large_image","twitter_creator":"@sparktoro","twitter_site":"@sparktoro","twitter_misc":{"Written by":"Amanda Natividad","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#article","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/"},"author":{"name":"Amanda Natividad","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/267eae421b3417b09bcc1dbc44f77644"},"headline":"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way","datePublished":"2024-08-01T04:59:35+00:00","dateModified":"2025-01-27T23:29:45+00:00","mainEntityOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/"},"wordCount":1454,"commentCount":0,"image":{"@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/what-killed-attribution.png","keywords":["zero-click content","zero-click marketing"],"articleSection":["Marketing","Social Media","Zero Click"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/","url":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/","name":"When Attribution Is a Fool\u2019s Errand, Zero-Click Marketing Is the Way - SparkToro","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#primaryimage"},"image":{"@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#primaryimage"},"thumbnailUrl":"https:\/\/sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/what-killed-attribution.png","datePublished":"2024-08-01T04:59:35+00:00","dateModified":"2025-01-27T23:29:45+00:00","author":{"@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/267eae421b3417b09bcc1dbc44f77644"},"description":"\"Zero-Click Marketing sounds good and all, but how do I get executive buy-in?\" I hear that question a lot. I think it signals a fundamental","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sparktoro.com\/blog\/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way\/#primaryimage","url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/what-killed-attribution.png","contentUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2024\/07\/what-killed-attribution.png","width":800,"height":801},{"@type":"WebSite","@id":"https:\/\/sparktoro.com\/blog\/#website","url":"https:\/\/sparktoro.com\/blog\/","name":"SparkToro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sparktoro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/267eae421b3417b09bcc1dbc44f77644","name":"Amanda Natividad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6164399abd58240e4c554028d2281e39a6db7c845049eba1b674a129cfb391b8?s=96&d=mm&r=g","caption":"Amanda Natividad"},"url":"https:\/\/sparktoro.com\/blog\/author\/amanda\/"}]}},"_links":{"self":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/9196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/comments?post=9196"}],"version-history":[{"count":4,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/9196\/revisions"}],"predecessor-version":[{"id":9203,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/9196\/revisions\/9203"}],"wp:attachment":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/media?parent=9196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/categories?post=9196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/tags?post=9196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}