{"id":923,"date":"2013-04-08T08:01:48","date_gmt":"2013-04-08T08:01:48","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=923"},"modified":"2013-04-08T08:04:35","modified_gmt":"2013-04-08T08:04:35","slug":"so-why-do-i-have-the-platform-the-recognition","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/","title":{"rendered":"So Why Do I Have the Platform &#038; the Recognition?"},"content":{"rendered":"<p>Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns, his online ticket-sales, and the consistency of his persona, but tonight, it&#8217;s very late, I&#8217;ve just spent 22 hours on planes and in airports, and so this will have to do.<\/p>\n<p>From the <a href=\"http:\/\/www.nytimes.com\/2013\/04\/07\/arts\/for-louis-c-k-the-jokes-on-him.html?pagewanted=all\">NYTimes&#8217; interview with Louis<\/a>:<\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em><strong>Does it matter that what you\u2019ve achieved, with your online special and your tour can\u2019t be replicated by other performers who don\u2019t have the visibility or fan base that you do?<\/strong><\/em><\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em>Why do you think those people don\u2019t have the same resources that I have, the same visibility or relationship? What\u2019s different between me and them?<!--more--><\/em><\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em><strong>You have the platform. You have the level of recognition.<\/strong><\/em><\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em>So why do I have the platform and the recognition?<\/em><\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em><strong>At this point you\u2019ve put in the time.<\/strong><\/em><\/p>\n<p itemprop=\"articleBody\" style=\"padding-left: 30px;\"><em>There you go. There\u2019s no way around that. There\u2019s people that say: \u201cIt\u2019s not fair. You have all that stuff.\u201d I wasn\u2019t born with it. It was a horrible process to get to this. It took me my whole life. If you\u2019re new at this \u2014 and by \u201cnew at it,\u201d I mean 15 years in, or even 20 \u2014 you\u2019re just starting to get traction. Young musicians believe they should be able to throw a band together and be famous, and anything that\u2019s in their way is unfair and evil. What are you, in your 20s, you picked up a guitar? Give it a minute.<\/em><\/p>\n<p>I think, even more so than the entertainment world, the technology and entrepreneurship movement has attracted this thinking that 4 or 5 years of passionate work will result in success, money, recognition, and the ability for one&#8217;s product\/company to change the world. This isn&#8217;t suprising. After all, the press and attention focuses on the outliers &#8211; the few twenty-somethings (or thirty-somethings) who&#8217;ve managed these remarkable successes.<\/p>\n<p>The problem is that we forget (myself included sometimes) that these are outliers.<\/p>\n<p>There&#8217;s a slide series I like to use in a number of my decks about the time &amp; effort it takes to achieve results through blogging (using <a href=\"http:\/\/everywhereist.com\">G&#8217;s site as an example<\/a>):<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-924\" alt=\"evtraffic1\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif\" width=\"600\" height=\"450\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-925\" alt=\"evtraffic2\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic2.gif\" width=\"600\" height=\"450\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic3.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-926\" alt=\"evtraffic3\" src=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic3.gif\" width=\"600\" height=\"450\" \/><\/a><\/p>\n<p>Even in an emerging field like technology\/blogging, it takes years to get momentum and start the flywheel turning. I began my accidental career in this world 12 years ago. I wouldn&#8217;t be surprised if it&#8217;s another 12 before there&#8217;s a hint of the traction Louis&#8217; talking about. It&#8217;s far more likely that level never gets close.\u00a0Which is fine, because I love the journey, and I&#8217;m already luckier than I deserve to be.<\/p>\n<p>p.s. I love that <a href=\"http:\/\/www.mackwebsolutions.com\/web-marketing-agency\/our-team\/mackenzie-fogelson\">Mack<\/a>\u00a0<a href=\"http:\/\/mackwebsolutions.com\/blog\/2013\/03\/accomplish-big-goals-with-content-and-social-media-marketing\/\">put this on her wall<\/a> \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns, his online ticket-sales, and the consistency of his persona, but tonight, it&#8217;s very late, I&#8217;ve just spent 22 hours on planes and in airports, and so this will have to do.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So Why Do I Have the Platform &amp; the Recognition? - SparkToro<\/title>\n<meta name=\"description\" content=\"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So Why Do I Have the Platform &amp; the Recognition? - SparkToro\" \/>\n<meta property=\"og:description\" content=\"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/\" \/>\n<meta property=\"og:site_name\" content=\"SparkToro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sparktoro\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-08T08:01:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-04-08T08:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif\" \/>\n<meta name=\"author\" content=\"Rand Fishkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:site\" content=\"@sparktoro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rand Fishkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/\"},\"author\":{\"name\":\"Rand Fishkin\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"headline\":\"So Why Do I Have the Platform &#038; the Recognition?\",\"datePublished\":\"2013-04-08T08:01:48+00:00\",\"dateModified\":\"2013-04-08T08:04:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/\"},\"wordCount\":475,\"commentCount\":19,\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/evtraffic1.gif\",\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/\",\"name\":\"So Why Do I Have the Platform & the Recognition? - SparkToro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/evtraffic1.gif\",\"datePublished\":\"2013-04-08T08:01:48+00:00\",\"dateModified\":\"2013-04-08T08:04:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\"},\"description\":\"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/so-why-do-i-have-the-platform-the-recognition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/evtraffic1.gif\",\"contentUrl\":\"https:\\\/\\\/images.sparktoro.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/evtraffic1.gif\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/\",\"name\":\"SparkToro\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/#\\\/schema\\\/person\\\/2acd0781db4d1905cecfec9bea406570\",\"name\":\"Rand Fishkin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g\",\"caption\":\"Rand Fishkin\"},\"url\":\"https:\\\/\\\/sparktoro.com\\\/blog\\\/author\\\/rand\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So Why Do I Have the Platform & the Recognition? - SparkToro","description":"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/","og_locale":"en_US","og_type":"article","og_title":"So Why Do I Have the Platform & the Recognition? - SparkToro","og_description":"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,","og_url":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/","og_site_name":"SparkToro","article_publisher":"https:\/\/facebook.com\/sparktoro","article_published_time":"2013-04-08T08:01:48+00:00","article_modified_time":"2013-04-08T08:04:35+00:00","og_image":[{"url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif","type":"","width":"","height":""}],"author":"Rand Fishkin","twitter_card":"summary_large_image","twitter_creator":"@sparktoro","twitter_site":"@sparktoro","twitter_misc":{"Written by":"Rand Fishkin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#article","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/"},"author":{"name":"Rand Fishkin","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"headline":"So Why Do I Have the Platform &#038; the Recognition?","datePublished":"2013-04-08T08:01:48+00:00","dateModified":"2013-04-08T08:04:35+00:00","mainEntityOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/"},"wordCount":475,"commentCount":19,"image":{"@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#primaryimage"},"thumbnailUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif","articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/","url":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/","name":"So Why Do I Have the Platform & the Recognition? - SparkToro","isPartOf":{"@id":"https:\/\/sparktoro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#primaryimage"},"image":{"@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#primaryimage"},"thumbnailUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif","datePublished":"2013-04-08T08:01:48+00:00","dateModified":"2013-04-08T08:04:35+00:00","author":{"@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570"},"description":"Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sparktoro.com\/blog\/so-why-do-i-have-the-platform-the-recognition\/#primaryimage","url":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif","contentUrl":"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2017\/10\/evtraffic1.gif"},{"@type":"WebSite","@id":"https:\/\/sparktoro.com\/blog\/#website","url":"https:\/\/sparktoro.com\/blog\/","name":"SparkToro","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sparktoro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sparktoro.com\/blog\/#\/schema\/person\/2acd0781db4d1905cecfec9bea406570","name":"Rand Fishkin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67da22d493ce011f93cef084e8e9132d009216229c75909ed1ae4d1482d164b6?s=96&d=mm&r=g","caption":"Rand Fishkin"},"url":"https:\/\/sparktoro.com\/blog\/author\/rand\/"}]}},"_links":{"self":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":0,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"wp:attachment":[{"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sparktoro.com\/blog\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}