{"id":9988,"date":"2025-03-30T22:50:24","date_gmt":"2025-03-31T05:50:24","guid":{"rendered":"https:\/\/sparktoro.com\/blog\/?p=9988"},"modified":"2025-03-30T22:50:26","modified_gmt":"2025-03-31T05:50:26","slug":"the-internet-needs-less-fighting-more-invisible-subtweets","status":"publish","type":"post","link":"https:\/\/sparktoro.com\/blog\/the-internet-needs-less-fighting-more-invisible-subtweets\/","title":{"rendered":"The Internet Needs Less Fighting, More Invisible Subtweets"},"content":{"rendered":"\n

I guess we can\u2019t really say \u201csubtweets\u201d anymore because Twitter is now X and tweets are now blandly called \u201cposts.\u201d But we all know in our bones what a subtweet is. It\u2019s a unique description for the subtle shade thrown someone\u2019s way on a text-based social media platform. Someone you know (or hate?) writes about the importance of waking up at 5am to be the first one hitting the trail, so you fire off your own tweet, \u201cPeople who wake up at 5am to exercise clearly don\u2019t have a life. Or children.\u201d It\u2019s a subtweet clearly aimed at their take. And if you roll in the same internet circles, you might find your post going viral. Take your victory lap and high five your fellow internet weirdos.<\/p>\n\n\n\n

I\u2019m not here to tell you to subtweet people. I\u2019m here to tell you to post invisible subtweets. An invisible subtweet is when you respond to a post without directly referencing it\u2014no tags, no screenshots, no quote tweets\u2014just your own standalone take. The goal isn\u2019t to tear anybody down; it\u2019s to lift your ideas up. Here\u2019s what I mean:<\/p>\n\n\n\n

You\u2019re scrolling your social feed or skimming the headlines, and something sparks a strong reaction. Maybe it made you laugh, maybe it made you cringe, or maybe it made you want to throw your phone across the room. That\u2019s your cue to create.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Your first instinct might be to repost and dunk on it. It\u2019s the easy way out and is sure to fire all your dopamine receptors. But in that process, it\u2019s likely to invite your followers to dogpile on the original poster and reply with ad hominem attacks on either OP or you. That wasn\u2019t what you wanted to happen. You\u2019re a mature adult who simply let their impulses rule in the moment. What you really wanted was for your idea to shine.<\/p>\n\n\n\n

So instead, take the high road. Pause. Let the emotion simmer. Then turn your rebuttal into a standalone piece. A few days later, publish it as a blog post, newsletter, or social post. Don\u2019t quote-tweet it. Don\u2019t mention names. Just put your opinion out there, fully formed, in your own words.<\/p>\n\n\n\n

Invisible subtweets aren\u2019t limited to Twitter\/X or hot takes. They can come from podcasts, YouTube videos, industry reports\u2014anything your audience is paying attention to. If you\u2019re listening to a podcast and find yourself disagreeing or shouting \u201cyes!\u201d in the car, that\u2019s your sign. Jot down your thoughts. Build something from that.<\/p>\n\n\n\n

And here\u2019s the real kicker: if you feel triggered enough to want to respond, there\u2019s a good chance you have something worth saying<\/a>. A novel point of view. A smarter take. A richer context. The goal isn\u2019t to fight on the internet. It\u2019s to contribute to the conversation in a way that\u2019s healthy and valuable.<\/p>\n\n\n\n

Why waste your energy in the comments section of someone else\u2019s post\u2026 when you can put it on your own page\u2014where you get the credit, the engagement, the new followers, the clicks? That\u2019s pretty much my personal social media strategy. A couple years ago, I was annoyed by a tweet saying how frustrated the original poster gets by people who ask for help especially when he \u201cfigured it out by [himself.]\u201d So I posted my own invisible subtweet which ended up becoming one of my first viral LinkedIn posts<\/a>:<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Another time, I rolled my eyes at some creator\u2019s advice to \u201chave ChatGPT write all your social content for you,\u201d so I had my own take<\/a>:<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

And then most recently, in what feels like my perpetual \u201cfight\u201d against people who push back on zero-click marketing<\/a>, I said<\/a>:<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Getting triggered by others\u2019 opinions shouldn\u2019t put you in a bad mood. It should fuel your ideas. And your ideas should benefit you. You don\u2019t need to clack out a snarky reply and pump up some stranger\u2026 especially when there\u2019s a good chance they were just trying to bait engagement in the first place. (Plus, if I’m being honest with myself, I don’t even remember the people who said the original posts that got me all fired up in the first place. All I remember is lifting up my own ideas and attracting like-minded internet friends.)<\/p>\n\n\n\n

The invisible subtweet transforms internet frustration into intellectual property. So next time you’re tempted to quote-tweet someone into oblivion, don\u2019t. Write the post. Own the idea.<\/p>\n\n\n\n

Build your house instead of spray-painting someone else’s.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I guess we can\u2019t really say \u201csubtweets\u201d anymore because Twitter is now X and tweets are now blandly called \u201cposts.\u201d But we all know in our bones what a subtweet is. It\u2019s a unique description for the subtle shade thrown someone\u2019s way on a text-based social media platform. Someone you know (or hate?) writes about<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[],"class_list":["post-9988","post","type-post","status-publish","format-standard","hentry","category-marketing","category-social-media"],"yoast_head":"\nThe Internet Needs Less Fighting, More Invisible Subtweets - SparkToro<\/title>\n<meta name=\"description\" content=\"I guess we can\u2019t really say \u201csubtweets\u201d anymore because Twitter is now X and tweets are now blandly called \u201cposts.\u201d But we all know in our bones what a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/blog\/the-internet-needs-less-fighting-more-invisible-subtweets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Internet Needs Less Fighting, More Invisible Subtweets - 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