{"id":60,"date":"2020-04-20T20:53:18","date_gmt":"2020-04-21T03:53:18","guid":{"rendered":"http:\/\/sparktoro.com\/support\/?page_id=60"},"modified":"2020-04-21T00:14:21","modified_gmt":"2020-04-21T07:14:21","slug":"sparktoro-tips-when-should-i-use","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/support\/sparktoro-tips-when-should-i-use\/","title":{"rendered":"When should I use"},"content":{"rendered":"\n<p><strong>When should I use keyword searches vs. social profiles or websites as inputs?<\/strong><\/p>\n\n\n\n<p>Keyword searches are perfect when the audience you want to reach frequently talks about or includes in their profile a very specific, definable word, phrase, or sets of words and phrases. When this isn\u2019t the case, or when those words may be tough to brainstorm or know, using an already-existing source of influence (a social account or website) can be the best way to go.<\/p>\n\n\n\n<p>For example, our cofounder Rand struggled to describe an audience interested in reading lengthy news and interest pieces online. This group might be called \u201clong-form content fans\u201d or \u201cbig essay readers\u201d but they don\u2019t describe themselves in this fashion, nor do they often talk about their passion for essays and longer news\/analysis pieces. So, instead, Rand used the website longreads.com as a search vector and quickly found other sources of influence that reach this target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When should I use keyword searches vs. social profiles or websites as inputs? Keyword searches are perfect when the audience you want to reach frequently talks about or includes in their profile a very specific, definable word, phrase, or sets of words and phrases. When this isn\u2019t the case, or when those words may be<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"footnotes":""},"class_list":["post-60","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When should I use - SparkToro Support<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/support\/sparktoro-tips-when-should-i-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When should I use - SparkToro Support\" \/>\n<meta property=\"og:description\" content=\"When should I use keyword searches vs. social profiles or websites as inputs? 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