{"id":65,"date":"2020-04-20T20:55:07","date_gmt":"2020-04-21T03:55:07","guid":{"rendered":"http:\/\/sparktoro.com\/support\/?page_id=65"},"modified":"2020-04-21T00:11:17","modified_gmt":"2020-04-21T07:11:17","slug":"interpreting-data-percent-of-audience","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/support\/interpreting-data-percent-of-audience\/","title":{"rendered":"Percent of Audience"},"content":{"rendered":"\n<p><strong>What does \u201cPercent of Audience\u201d mean?<\/strong><\/p>\n\n\n\n<p>The \u201cpercent of audience\u201d column refers to the number of profiles from SparkToro\u2019s database that both match your search criteria AND follow or engage with the associated account, website, podcast, or YouTube channel.<\/p>\n\n\n\n<p>E.g. if you search for \u201cmy audience uses the word(s) in their profile: general contractor\u201d SparkToro shows (as of April 19, 2020) that 17% of the 1,482 profiles in our database matching that criteria follow USGBC. This means that ~252 of those 1,482 profiles that have the words \u201cgeneral contractor\u201d in their profile\/bio follow one or more of USGBC\u2019s social media profiles on one or more of the 10 networks we cover (Twitter, Facebook, LinkedIn, Reddit, YouTube, etc).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does \u201cPercent of Audience\u201d mean? The \u201cpercent of audience\u201d column refers to the number of profiles from SparkToro\u2019s database that both match your search criteria AND follow or engage with the associated account, website, podcast, or YouTube channel. E.g. if you search for \u201cmy audience uses the word(s) in their profile: general contractor\u201d SparkToro<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Percent of Audience - SparkToro Support<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/support\/interpreting-data-percent-of-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Percent of Audience - SparkToro Support\" \/>\n<meta property=\"og:description\" content=\"What does \u201cPercent of Audience\u201d mean? 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