{"id":72,"date":"2020-04-20T20:58:06","date_gmt":"2020-04-21T03:58:06","guid":{"rendered":"http:\/\/sparktoro.com\/support\/?page_id=72"},"modified":"2020-04-21T00:11:33","modified_gmt":"2020-04-21T07:11:33","slug":"interpreting-data-tool-returning-missing-incomplete-audience-info","status":"publish","type":"page","link":"https:\/\/sparktoro.com\/support\/interpreting-data-tool-returning-missing-incomplete-audience-info\/","title":{"rendered":"Tool returning missing, incomplete, audience info"},"content":{"rendered":"\n<p><strong>Why might the tool return missing\/incomplete follower\/audience information?<\/strong><\/p>\n\n\n\n<p>When SparkToro crawls a website or social account, we look for connections to other accounts that can be verified by the links between them. If those links exist, i.e. if a social account points to a website address and that same website links back to that social account, we can be confident they\u2019re part of the same entity. However, if a social account references a website that doesn\u2019t link back, or if that website or other social accounts aren\u2019t connected via crawlable links, we may not be able to build those associations until or unless they later do. We\u2019ll still make attempts to build connections, but bias to confirmed relationships in the data vs. assuming connections that might not be accurate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why might the tool return missing\/incomplete follower\/audience information? When SparkToro crawls a website or social account, we look for connections to other accounts that can be verified by the links between them. If those links exist, i.e. if a social account points to a website address and that same website links back to that social<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/fullwidthpage.php","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tool returning missing, incomplete, audience info - SparkToro Support<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sparktoro.com\/support\/interpreting-data-tool-returning-missing-incomplete-audience-info\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tool returning missing, incomplete, audience info - SparkToro Support\" \/>\n<meta property=\"og:description\" content=\"Why might the tool return missing\/incomplete follower\/audience information? When SparkToro crawls a website or social account, we look for connections to other accounts that can be verified by the links between them. 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