Reliance on "Number of Followers" Rather Than Engagement
Raw follower counts is a vanity metric. In our data, accounts with 10X the followers will often have 1/10th the reach of a smaller, but highly-engaged-with account. Biasing your outreach efforts or comparisons based on these numbers is folly. There's a better way: measure interaction and engagement. Twitter accounts whose tweets earn loads of likes, retweets, comments, and shares are more influential, get more visibility, and have more impact. Sparkscore looks at these interactions to give a true sense of an account's influence.