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SparkTogether
January, 2023
What Was Hot in Web Marketing
1
Complete Internal List of Yandex Ranking Factors
webmarketingschool.com
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webmarketingschool.com
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2
Waitlist for ChatGPT Professional access (Twitter)
forms.gle
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forms.gle
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3
CNET's Article-Writing AI Is Already Publishing Very Dumb Errors
futurism.com
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futurism.com
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4
Alex Buraks on Twitter: You probably heard about Yandex, it’s the 4th biggest search...
twitter.com
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twitter.com
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5
Inside CNET’s AI-powered SEO money machine
www.theverge.com
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www.theverge.com
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6
CNET's AI Journalist Appears to Have Committed Extensive Plagiarism
futurism.com
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futurism.com
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7
A difficult decision to set us up for the future
blog.google
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blog.google
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8
SwipeWell - Save all your marketing inspiration in one place
www.producthunt.com
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www.producthunt.com
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9
OpenAI Used Kenyan Workers on Less Than $2 Per Hour: Exclusive
time.com
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time.com
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10
Google Optimize Sunset
support.google.com
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support.google.com
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11
The $122Bn SEO Industry: 31 Success Stories (with Revenue Numbers) for 2023
detailed.com
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detailed.com
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12
New AI classifier for indicating AI-written text
openai.com
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openai.com
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13
General availability of Azure OpenAI Service expands access to large, advanced AI models w...
azure.microsoft.com
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azure.microsoft.com
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14
2023 Local SEO Success: Human Power in a Year of Change
moz.com
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moz.com
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15
Arbitrage in Google’s Local Services Ads: What you need to know
searchengineland.com
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searchengineland.com
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16
Bankrate: Guiding you through life's financial journey
www.bankrate.com
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www.bankrate.com
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17
2023 Content Marketing Trends Report
content-marketing-trends-report-2023.paperform.co
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content-marketing-trends-report-2023.paperform.co
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18
Yahoo is making a return to search
searchengineland.com
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searchengineland.com
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19
Our top Core Web Vitals recommendations for 2023
web.dev
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web.dev
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20
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
sparktoro.com
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sparktoro.com
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21
Automate your SEO Tasks with Free Guides & Tools
learningseo.io
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learningseo.io
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22
Custom Sitemaps for Faster Issue Validation
ohgm.co.uk
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ohgm.co.uk
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23
Microsoft to challenge Google by integrating ChatGPT with Bing search
www.theverge.com
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www.theverge.com
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24
Danny Sullivan on Twitter: @iPullRank We haven't said AI content is bad. We've sai...
twitter.com
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twitter.com
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25
DeepMind CEO Demis Hassabis Urges Caution on AI
time.com
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time.com
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26
Google Says If You Redesign Your Site Your Rankings May Go Nuts
www.seroundtable.com
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www.seroundtable.com
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27
Why Marketers Should Follow Their Audiences, Not Predict the Future
sparktoro.com
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sparktoro.com
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28
Microsoft to add ChatGPT features to Bing Search
searchengineland.com
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searchengineland.com
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29
Microsoft eyes $10 billion bet on ChatGPT owner
www.semafor.com
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www.semafor.com
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30
Form
share.hsforms.com
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share.hsforms.com
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31
Why Tagging and Categorisation is Critical for News SEO
www.seoforgooglenews.com
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www.seoforgooglenews.com
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32
Apple Maps’ business listings are about to get more detailed with launch of ‘A...
techcrunch.com
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techcrunch.com
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33
Google Guidelines On AI Written Content With Bankrate AI Content Writer Gains Attention
www.seroundtable.com
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www.seroundtable.com
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34
Getty Images is suing the creators of AI art tool Stable Diffusion for scraping its conten...
www.theverge.com
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www.theverge.com
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35
Google Publishes A New SEO Case Study
www.seroundtable.com
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www.seroundtable.com
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36
MusicLM
google-research.github.io
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google-research.github.io
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37
Mic King on Twitter: Aight y'all. Let's get started with this Yandex thin...
twitter.com
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twitter.com
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38
Why advertisers should reassess Google Ads recommendations
searchengineland.com
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searchengineland.com
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39
AIPRM for SEO - Chrome Web Store
chrome.google.com
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chrome.google.com
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40
Exclusive: Surveillance Footage of Tesla Crash on Bay Bridge
theintercept.com
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theintercept.com
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41
Google December 2022 link spam update done rolling out
searchengineland.com
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searchengineland.com
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42
Content Briefs: What Are They & How To Make One
www.keywordinsights.ai
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www.keywordinsights.ai
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43
Inside Elon Musk’s “extremely hardcore” Twitter
www.theverge.com
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www.theverge.com
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44
CNET pauses publishing AI-written stories after disclosure controversy
www.theverge.com
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www.theverge.com
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45
Top 100 of #SEOFOMO in 2022
docs.google.com
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docs.google.com
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46
Fundraiser by Damar Hamlin : The Chasing M's Foundation Community Toy Drive
www.gofundme.com
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www.gofundme.com
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47
Google Search Ranking Algorithm Update Volatility & Chatter On January 3rd & 4th
www.seroundtable.com
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www.seroundtable.com
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48
Google SearchLiaison on Twitter: @Marie_Haynes Likely within two weeks, maybe only one, bu...
twitter.com
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twitter.com
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49
Rob Morris on Twitter: We provided mental health support to about 4,000 people — usi...
twitter.com
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twitter.com
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50
Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email
www.theinformation.com
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www.theinformation.com
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51
Google Says The Helpful Content Update & Link Spam Update Can Take Another Week Or Two...
www.seroundtable.com
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www.seroundtable.com
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52
How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews
moz.com
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moz.com
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53
Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic...
www.searchpilot.com
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www.searchpilot.com
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54
=GPT3() Demo Template
docs.google.com
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docs.google.com
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55
ChatGPT GPT3 Detector
detector.dng.ai
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detector.dng.ai
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56
After Google: Should SEOs Jump Ship?
moz.com
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moz.com
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57
OpenAI CEO Sam Altman on GPT-4: ‘people are begging to be disappointed and they will...
www.theverge.com
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www.theverge.com
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58
Tweetbot. April 2011
tapbots.com
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tapbots.com
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59
Yahoo Search on Twitter: Just popping in to remind everyone that we did search before it w...
twitter.com
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twitter.com
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60
Google Optimize Sunset
support.google.com
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support.google.com
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61
Pluralistic: Tiktok’s enshittification (21 Jan 2023)
pluralistic.net
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pluralistic.net
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62
OpenAI and Microsoft Extend Partnership
openai.com
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openai.com
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63
ChatGPT is 'not particularly innovative,' and 'nothing revolutionary', say...
www.zdnet.com
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www.zdnet.com
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64
IndexWatch 2022: The Losing Domains in Google US
www.sistrix.com
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www.sistrix.com
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65
Women in Tech SEO on Twitter: #WTSFest is coming to the USA for the first time EVER S...
twitter.com
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twitter.com
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66
Yandex 'leak' reveals 1,922 search ranking factors
searchengineland.com
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searchengineland.com
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67
Make Your Mark in the Fediverse with Buffer’s Mastodon Scheduler
buffer.com
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buffer.com
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68
The State of Mobile User Experience
www.nngroup.com
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www.nngroup.com
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69
What is the Effect of Leaving Photos with Google Reviews
www.sterlingsky.ca
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www.sterlingsky.ca
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70
Web ChatGPT - Chrome Web Store
chrome.google.com
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chrome.google.com
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71
Meta Fined $414 Million After Ad Practices Ruled Illegal Under EU Law
www.nytimes.com
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www.nytimes.com
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72
Google Search Research Paper Paints Negative Connotation Of SEO
www.seroundtable.com
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www.seroundtable.com
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73
VALL-E
valle-demo.github.io
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valle-demo.github.io
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74
Elon Musk drove more than a million people to Mastodon – but many aren’t stick...
www.theguardian.com
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www.theguardian.com
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75
AI Tidal Wave cartoon - Marketoonist
marketoonist.com
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marketoonist.com
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76
Journalism, media, and technology trends and predictions 2023
reutersinstitute.politics.ox.ac.uk
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reutersinstitute.politics.ox.ac.uk
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77
OpenAI begins piloting ChatGPT Professional, a premium version of its viral chatbot
techcrunch.com
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techcrunch.com
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78
5 Times ChatGPT Steered Me Wrong in Local SEO
moz.com
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moz.com
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79
Google's December 2022 helpful content update is now done rolling out
searchengineland.com
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searchengineland.com
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80
Simple ML for Sheets - Google Workspace Marketplace
workspace.google.com
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workspace.google.com
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81
The Shit Show • furbo.org
furbo.org
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furbo.org
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82
How well does AI content perform in SEO?
www.kevin-indig.com
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www.kevin-indig.com
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83
IndexWatch 2022 - Google US SEO Visibility Winners
www.sistrix.com
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www.sistrix.com
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84
Twitterrific: End of an Era • The Breakroom
blog.iconfactory.com
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blog.iconfactory.com
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85
SEO and Impostor Syndrome: How to Overcome It and Conquer the Fear of Failure
sara-fernandez.com
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sara-fernandez.com
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86
Google Optimize will sunset this year
searchengineland.com
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searchengineland.com
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87
Google Parses img Elements Even When Enclosed Within Other Elements Such As picture Elemen...
www.seroundtable.com
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www.seroundtable.com
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88
Google Search Apologizes For Ongoing Issues With Search Results In Preferred Language
www.seroundtable.com
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www.seroundtable.com
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89
Evolution of Smart Products cartoon - Marketoonist
marketoonist.com
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marketoonist.com
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90
Twitter is shutting down its CoTweets feature immediately
mashable.com
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mashable.com
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91
OpenAI releases tool to detect machine-written text
www.axios.com
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www.axios.com
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92
OpenAI API
platform.openai.com
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platform.openai.com
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93
5 Powerful ChatGPT Prompts for Technical SEO
hallanalysis.com
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hallanalysis.com
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94
Google Introduces ChatGPT-like Model for Healthcare
analyticsindiamag.com
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analyticsindiamag.com
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95
LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
www.socialmediatoday.com
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www.socialmediatoday.com
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96
Commerce Components by Shopify
www.shopify.com
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www.shopify.com
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97
Google Removes 110 Character Limit From Article Headline Structured Data
www.seroundtable.com
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www.seroundtable.com
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98
Originality.AI - A Plagiarism Checker and AI Detector Built for Content Publishers
originality.ai
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originality.ai
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99
Google Adds If-Modified-Since Section To Crawl Budget Help Document
www.seroundtable.com
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www.seroundtable.com
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100
Dental Vertical Now Available on Local Service Ads (LSAs)
localu.org
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localu.org
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101
What explains recent tech layoffs, and why should we be worried?
news.stanford.edu
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news.stanford.edu
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102
Google's December 2022 helpful content and link spam updates still rolling out
searchengineland.com
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searchengineland.com
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103
Seattle Public Schools sues TikTok, YouTube, Instagram and others, seeking compensation fo...
www.geekwire.com
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www.geekwire.com
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104
The Creator Economy Was Way Overblown
www.bigtechnology.com
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www.bigtechnology.com
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105
VALL-E: Microsoft's new zero-shot text-to-speech model can duplicate everyone's vo...
mpost.io
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mpost.io
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106
Ryan Reynolds on Twitter: You knew it was just a matter of time until we did this (extend...
twitter.com
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twitter.com
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107
Spanish blog: Register for the Search Central Virtual Unconference en español 2023...
developers.google.com
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developers.google.com
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108
Stable Diffusion litigation · Joseph Saveri Law Firm & Matthew Butter...
stablediffusionlitigation.com
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stablediffusionlitigation.com
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109
Twitter Dev on Twitter: Twitter is enforcing its long-standing API rules. That may result...
twitter.com
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twitter.com
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110
The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX
moz.com
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moz.com
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111
Google Publishes User-Generated Content (UGC) Posting Restrictions
localu.org
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localu.org
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112
David Crosby Dead: The Byrds and Crosby, Stills & Nash Founder Was 81
variety.com
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variety.com
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113
Google plans to demo AI chatbot search as it panics about ChatGPT
www.theverge.com
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www.theverge.com
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114
How ChatGPT Will Destabilize White-Collar Work
www.theatlantic.com
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www.theatlantic.com
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115
World Economic Forum Annual Meeting 2023
wefreports.com
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wefreports.com
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116
A Creative Approach to Relevance in Link Building
neomam.com
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neomam.com
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117
Jason Kint on Twitter: ok, let's do this. I've now read all 153 pages of United St...
twitter.com
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twitter.com
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118
Adani Group: How The World’s 3rd Richest Man Is Pulling The Largest Con In Corporate...
hindenburgresearch.com
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hindenburgresearch.com
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119
Fireside Chat Recap: Q&A with Rand Fishkin and Wil Reynolds
www.seerinteractive.com
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www.seerinteractive.com
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120
ChatGPT can’t be credited as an author, says world’s largest academic publishe...
www.theverge.com
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www.theverge.com
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121
On Trump’s Truth Social: Ads for Miracle Cures, Scams and Fake Merchandise
www.nytimes.com
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www.nytimes.com
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122
Google created an AI that can generate music from text descriptions, but won’t relea...
techcrunch.com
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techcrunch.com
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123
Rich Tatum »∵« on Twitter: Content Detection Tools for #AI #LLM #NLP...
twitter.com
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twitter.com
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124
ChatGPT — Release Notes
help.openai.com
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help.openai.com
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125
Amazon.com: Is marketing a good career? eBook : Trappe, Christoph: Kindle Store
www.amazon.com
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www.amazon.com
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126
Awesome ChatGPT Prompts | This repo includes ChatGPT prompt curation to use ChatGPT better...
prompts.chat
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prompts.chat
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127
Companies can ‘hire’ a virtual person for about $14k a year in China
www.cnbc.com
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www.cnbc.com
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128
Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge
www.wsj.com
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www.wsj.com
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129
Google Search Console Not Tracking All Local Pack Clicks
www.seroundtable.com
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www.seroundtable.com
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130
Google Helpful Content Update & Link Spam Update Still Ongoing
www.seroundtable.com
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www.seroundtable.com
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131
LinkedIn Announces 7 Updates Coming In 2023
www.searchenginejournal.com
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www.searchenginejournal.com
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132
Google URL Inspection Tool Referring Page Can Show Nofollow Links But It's Rare
www.seroundtable.com
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www.seroundtable.com
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133
Meta Fined $414 Million After Ad Practices Ruled Illegal Under EU Law
www.nytimes.com
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www.nytimes.com
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134
Microsoft Bing With ChatGPT Reportedly Launching In March
www.searchenginejournal.com
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www.searchenginejournal.com
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135
Moz on Twitter: New year, fresh start! How did you get started with SEO? Tell us...
twitter.com
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twitter.com
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136
How to Fit SEO Into Your Marketing Strategy
ahrefs.com
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ahrefs.com
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137
Death of the narrator? Apple unveils suite of AI-voiced audiobooks | Apple
www.theguardian.com
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www.theguardian.com
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138
The Digital Download
digitaldownload.samtomlinson.me
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digitaldownload.samtomlinson.me
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139
Some Cool SEO Uses For ChatGPT
www.localseoguide.com
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www.localseoguide.com
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140
ChatGPT's Popularity Boosts OpenAI's Value To $29 Billion
www.searchenginejournal.com
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www.searchenginejournal.com
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141
Search On 2022: New technology and updates to Google Search
blog.google
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blog.google
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142
Grammarly's SEO Strategy: 11 Interesting Insights
ahrefs.com
+5 Shares
ahrefs.com
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143
How to create an awards page that adds authority to your website
searchengineland.com
+5 Shares
searchengineland.com
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144
Personas Are Living Documents: Design Them to Evolve
www.nngroup.com
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www.nngroup.com
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145
AI and the Big Five – Stratechery by Ben Thompson
stratechery.com
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stratechery.com
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146
Instagram is removing the Shop tab, moving Reels from the center spot in design overhaul n...
techcrunch.com
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techcrunch.com
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147
Microsoft to invest $10 billion in ChatGPT creator OpenAI, report says
www.cnbc.com
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www.cnbc.com
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148
Introducing Apple Business Connect
www.apple.com
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www.apple.com
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149
How To Keep Up with Google's Changes: SERP's Up SEO Podcast
www.wix.com
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www.wix.com
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150
12 new Google Analytics 4 ecommerce dimensions and metrics
searchengineland.com
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searchengineland.com
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151
Meta introduces new ad targeting limits for teens
searchengineland.com
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searchengineland.com
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152
Google search responds to BankRate, more brands using AI to write content
searchengineland.com
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searchengineland.com
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153
‘My AI Is Sexually Harassing Me’: Replika Users Say the Chatbot Has Gotten Way...
www.vice.com
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www.vice.com
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154
Medium
blog.medium.com
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blog.medium.com
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155
CNET Is Experimenting With an AI Assist. Here's Why
www.cnet.com
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www.cnet.com
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156
Google's Helpful Content & Link Spam Updates Completed Rolling Out On January 12,...
www.seroundtable.com
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www.seroundtable.com
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157
2023 will be a chaotic year for martech, yet the start of a massive wave of growth
chiefmartec.com
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chiefmartec.com
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158
Daring Fireball: If You Needed Any More Confirmation, Internal Slack Messages at Twitter S...
daringfireball.net
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daringfireball.net
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159
New Apple Business Connect Features & Implications
www.nearmedia.co
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www.nearmedia.co
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160
Google Perspectives & Opinions Box In Search
www.seroundtable.com
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www.seroundtable.com
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161
Google Will Ignore Robots.txt Directives If It Serves A 4xx Status Code
www.seroundtable.com
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www.seroundtable.com
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162
Juan González Villa on Twitter: @lilyraynyc Careful though, some of those sources a...
twitter.com
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twitter.com
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163
Web Performance Calendar » Lazy-loading LCP images: Why does this anti-pattern happe...
calendar.perfplanet.com
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calendar.perfplanet.com
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164
How to avoid 7 mistakes that tank retail Performance Max campaigns
searchengineland.com
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searchengineland.com
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165
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
searchengineland.com
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searchengineland.com
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166
Congress' FTX Problem: 1 in 3 Members Got Cash From Crypto Exchange's Bosses
www.coindesk.com
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www.coindesk.com
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167
New podcast creation has fallen off a cliff
www.theverge.com
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www.theverge.com
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168
The State of Technical SEO Report from Women in Tech SEO and Aira
aira.net
+5 Shares
aira.net
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169
Google Posts Insights Is No Longer
www.seroundtable.com
+4 Shares
www.seroundtable.com
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170
Google Quality Updates Can Impact Crawling & Indexing
www.seroundtable.com
+4 Shares
www.seroundtable.com
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171
All my classes suddenly became AI classes
oneusefulthing.substack.com
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oneusefulthing.substack.com
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172
Standing Out From AI: Why Humanizing B2B Marketing Is Key In 2023
www.toprankblog.com
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www.toprankblog.com
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173
Optimize Time to First Byte
web.dev
+4 Shares
web.dev
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174
Twitter’s new developer terms ban third-party clients
www.engadget.com
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www.engadget.com
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175
Twitter officially bans third-party clients with new developer rules
www.theverge.com
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www.theverge.com
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176
What Is a Core Update? – Whiteboard Friday
moz.com
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moz.com
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LinkedIn Removes ‘Curious’ Reaction Option on Posts
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