Jono Alderson on Twitter: "Stop talking about "ranking factors". Stop asking questions about what may, or may not, be a "ranking factor". These words don't mean what you think they mean. Our friend

“Stop talking about "ranking factors". Stop asking questions about what may, or may not, be a "ranking factor". These words don't mean what you think they mean. Our friends at Google don't use these words the way that you do. Everything, and nothing, is a 'ranking factor'.”

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February 11, 2019 @ 6:41 AM PST
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