Benefit sets up its own influencer ‘hub’ as it ups investment

Cosmetics brand Benefit is experimenting with a new in-house influencer agency as it invests more marketing dollars into the burgeoning channel. With a regulatory crackdown and a microscope on fraudulent activity, the hub is dedicated to ensuring its budget is being wisely invested and delivering re

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February 14, 2019 @ 5:43 AM PST
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