Instagram will share revenue with creators for the first time through ads in IGTV

Ads will start showing up on Instagram’s IGTV product as the company begins working with creators like Lele Pons and Adam Waheed as well as brands like Puma, Ikea, and Sephora. It’ll share a cut of revenue with creators who make content and monetize it.

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May 27, 2020 @ 8:16 AM PST
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