Why do in-house teams hire agencies or consultants? It's almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop) Domain: Deep knowledge of a given indust…

It's an exciting, relieving, high-anticipation day for all of us at SparkToro. Today's launch—which we call "V2"—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.…

I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most popular pages and copying them into a spreadsheet so that we can keep track of what needs to be…

"Most of our site's traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too." - An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how…