When P&G, Chase, Uber, and eBay reduced or paused their digital ad spending, they saw NO CHANGE in business outcomes. Do those examples mean digital marketing doesn't work; or does it mean something else?
Get the latest from Hacker News! Top 5 stories on the hour, every hour. By @riklomas from @superhi_ (and no, I'm not adding the comments link to each tweet)
SEO Consultant at G-Squared Interactive focused on Google algorithm update recovery, technical SEO audits, and SEO training. Columnist at Search Engine Land.
I've been called Mr. Technical SEO & the technical SEOs' technical SEO. Product Advisor & technical SEO @ahrefs. /r/TechSEO moderator. Run a technical SEO slack
