Google Tells One Site To Focus Less On Individual Pages & More On Category Pages

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level pages. The issue was the individual pages on this site had very little content on it and John thought a good strategy would be to create higher level pages that can have more significant content on them.