Using Buyer Personas to Build Customer-Centric & SEO Driven Content

As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that you grab your audience’s attention?In this webinar, we discuss how to increase your customer engagement and in return drive high-quality leads to your site by truly understanding your customers. We will share our best practices in developing personalized content with you. So, that it will truly resonate with your audience as you continue to provide meaningful solutions to their everyday pain points. We will cover:How to identify and build your customer personas successfully, and how you should use them in your marketing strategy.Is content marketing really the key to building meaningful relationships with your customers online? We’ll explore how you can create content that starts conversations, brings in high-quality traffic, and positions you as the leader of your niche.Today, customers are looking for brands that truly understand what keeps them up at night. In this webinar, we will bring to light the key challenges brands experience in achieving this, whilst providing insight in how to overcome this with a customer-centric approach and thought-provoking content that will boost your ranks on Google.