Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’ll keep crawling it basically forever. The bigger your site, the more URLs you have, the more likely every individual URL is to be hit multiple times per day (or even per hour). Cloudflare’s Radar estimates that currently 32% of the traffic on the web is bots. That means that 32% of the energy used to serve websites is used by bots. Search engines are super eager to crawl. They…
Independent SEO consultant @PolemicDigital specialising in #NewsSEO & #TechSEO for news publishers. Co-founder of https://t.co/RJQxZtuYH6. Writes https://t.co/0f7vBkvLKi.
Online Strategy Consultant with a focus on #SEO, #SEA, #CRO, furthermore into #gadgets, #Android mobile phones and (offline) cooking. Online since 1992...