Long tail SEO keywords: Leverage your market niche for better visibility

Long tail keywords aren't just longer keywords—they modify the intent of the search and offer huge potential for conversions, even if search volume is low. In this article, SEO expert Myriam Jessier explains what long tail keywords are, how they can narrow down the competition and provide you with better ROI, how to identify worthy long tail keywords, as well as how to create content with them.