Why Marketers Should Follow Their Audiences, Not Predict the Future

It's 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps

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Digital marketer. Speaker. I tweet marketing & random nerdiness. Consultant at https://t.co/ja7xuWDaum. Dungeons & Dragons player in my spare time.

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