2023 will be a chaotic year for martech, yet the start of a massive wave of growth

I'm going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that's a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession? big recession? And partly due

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January 14, 2023 @ 4:12 AM PST
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