SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so obsessed with making it hard to quit vs. making it easy to sign up? Why don’t these SaaS (software-as-a-service, aka subscription) companies want customers who might only need their product every … Continue reading SaaS Churn and Short-Term Customers: The Contrarian View
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