SparkToro Blog

We’ve Learned More About How to Appear in AI Answers

Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot more about how to influence the answers AI tools provide. This is particularly relevant for those seeking to have their brand names (or websites) appear when ChatGPT, CoPilot, Claude, Gemini, or

Data Industry Marketing Research

New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped

The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them 10X or more each month), and nearly 40% use one AI tools 1X+/month. Despite this massive growth, traditional search engines aren’t going anywhere: 95% of Americans continue to use them each

Data Product SparkToro

How to Find Hyper-Specific Audiences with SparkToro’s New AI Features

It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing specified-parameter audiences like “Wix.com visitors” or “people with architect in their bio,” you can now zero in on groups as broad or specific as you like — small law firms seeking

Marketing Startups Zero Click

The Case for Zero-Click Content in a Zero-Trust Ecosystem

There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description. It’s not just because it performs better (although yeah, that is part of it). It’s because it’s the only reliable path forward in a digital ecosystem that’s hoarding traffic and eroding trust. Welcome to the Zero-Trust Internet