7 Reasons Every Marketing Team Should Monitor Brand Mentions
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…
5-Minute Whiteboards
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
5 Strategic Features that Predict Survival in the Zero-Click Era
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social,…
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…
Never Ask an AI Tool How It Came Up with That Answer
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you’ll read this year. It’s so critical to…
The 7 Marketing Problems Pinball-Shaped Buyer Journeys Create
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something…
The Pinball Customer Journey Has Replaced the Marketing Funnel
I like the marketing funnel. It’s a great analogy, and has served me well for years. I *STILL* think it works reasonably well as…
We’ve Learned More About How to Appear in AI Answers
Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot…
Make Something People Want to Talk About
In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have…
Exactly What to Measure with Lift Based Marketing Investments
How do you earn budget if attribution is dead and traffic is vanity metric? Lift-based experimentation. That’s when, rather than try to assign a…